Some Advisable Marketing Ideas For Florists

Because of current problems that the economy is facing

, some florists are wondering how to run a flower shop the way they used to and if there are any ways to improve their sales. If you're a florist, ask yourself who is buying flowers in your community and what for. An advice for those who want to make their company known the affordable way is to find the target market. Giving out flyers to people in the downtown area is a good idea for them to know about your company. Make sure you have some sort of promo when doing this to tickle people's interest.

Providing extra service to your customers is one way of letting people know that your business exists. Always remember that your competition matters and if they're providing something you're not, people will flock their way instead. If possible, try to find out how much they're charging for their designs and try to offer more than they do, like faster service, unique products and weekend and evening hours to name a few. Another thing you can try to do is offer free delivery service for a minimum purchase.

What's great about having a florist business is the economy's condition won't greatly affect it. Events and holidays are happening several times a day so this means that the opportunity to make money is available all the time. Birthdays, graduations and weddings are great events to work on and you can work on long-term contracts with hotels, restaurants, churches and other establishments who need to have flowers arranged and delivered regularly. Clients with long-term contracts can provide you with a consistent and stable income flow. The best part about it is showcasing your designs to people for free.

If you're new to the florist business and just barely starting, begin with people you know and those who trust you. Spread the word to friends and family members about your small business. Let them tell their friends and let word-of-mouth do its job. Giving out special discounts or free flowers in exchange for referrals can make you surprised at how that prospect list will grow. Creating mini-arrangements and delivering them to local businesses such as wedding planners, funeral homes and party supply stores as a way of publicity is a good idea, too. Never forget to attach your business card along with a simple flyer containing your services and rates. These are just a few marketing ideas for florists.

by: Mary Webb

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