Some Article Marketing Tips

As most marketers are aware, Search Engine Optimization (SEO) is a crucial aspect of any Internet Marketing campaign

. Developing a healthy set of backlinks gives your site more credibility with the various search engines, resulting in higher search engines result page (SERP) placement. While all marketers chase after the coveted top position on these SERPs, most are satisfied with page one results. One of the most effective ways to help generate the requisite backlinks for these results is through the use of article marketing. In this set of article marketing tips, we will examine some best practices that marketers should follow when writing content and posting articles for the purposes of SEO.

Link Limits And Placement Any marketer who has taken part in an article marketing campaign can tell you that there are many sites available to post articles to, and most of them have their own specific set of rules and regulations. Some have no set rules on link limits or placement, but others have very specific guidelines that must be followed. Despite these inconsistencies, there are some best practices that can be followed.

First off, most sites have a dedicated field for author signatures. It is in this field that any SEO driven links are intended to be placed. However, many sites also allow links in the body of the article itself. If an article site will allow two links in the body, and three more in the signature field, it makes sense to take advantage of every last possible link opportunity. There is simply no good reason to leave any link juice on the proverbial SEO table. It is also always recommended to place at least one link near the top of the article. While some sites reject this above the fold placement, others have no issue with it. It is advantageous to place links near the top because these links are more heavily weighted by search engines and will contribute to higher SERP results.

Get Your Articles Indexed All of this time and effort spent on placing the proper links in the proper place will be for naught if your articles remain un-indexed. Indexing is the term used to denote that the search engines have taken notice of your URL and are actively tracking and adjusting its search engine result placement. A simple way to help ensure that your articles get indexed by search engines is to keep their titles as short as possible. An article titled 7 Ways To Ensure Your Digital Marketing Efforts Are As Effective as Possible: A Beginners Guide, is less likely to be indexed than an article simply titled Digital Marketing Success In 7 Steps. Be sure to leave crucial keywords in the title while making these truncations. Another simple tactic that can help your articles be indexed is to generate visits to them from unique IP addresses. This can be done through a simple Social Media or Social Bookmarking effort. Tweeting your article URLs and adding it to sites like Digg and Delicious will greatly increase the chances of them being indexed, and ensuring that your SEO efforts add up to tangible results for you and your clients.

by: Domenic Carlson

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