Before going for any marketing tools, it is very important that a business owner has perfect understanding about its elements
. Some of elements of these marketing tools have been discussed here.
1. Email marketing: The elements of email based marketing are as follows:
Subject line: It should convey what is the email about. In fact, a number of recipients make decision of opening an email or not simply by looking at the subject line.
Content: The content of a promotional email includes various offers, information, industry news and other stuff that can be useful for the recipient.
Distribution list: This list contains all the email addresses to which a promotional email is being sent.
2. Website: A website is composed of following elements:
Business details: This consists of the URL, company information, business name and the email address.
Logo: A logo generally appears on top left or top right corner of a web page. It is to be noted that it should appear at the same position on all pages in a website.
Web design: It includes various graphics, colors, navigation bars and buttons. It is primary way of attracting the visitors.
Information about the company and its products and links to other pages etc.
3. Corporate branding: A corporate brand consists of a number of disparate things some of which are listed here.
Logo: The logo is one of the most important elements of a corporate brand image. It can be the image of the company with which masses can identify it.
Slogan: A slogan is generally used to draw attention to a product or service and can create a desire in a customer to go for it.
Products and services: What is being offered by a company is an important part of its brand image.
4. Flyers: Flyers have the following important elements:
Color: Color includes the background and foreground color. It is important that there is a good contrast between flyer color and its font.
Font size and type: The information on a flyer is conveyed with the help of text. A good flyer design will have only one or two font types and a uniform font size.
Graphics: Flyer graphics include the product images or cartoons that are used to convey the message.
Templates: New flyers can be designed by simply making some adjustments to available templates.