Finaly there is another way of link building, which is relatively more direct
. That is searching for the websites, which are relevant to your niche and request them to provide a link to your website but in exchange they may seek a link in your website pointing to their website. But avoid doing such link exchange. Google strongly dislikes those who are involved in reciprocal link exchange.Try to acquire quality one-way backlinks. Remember quality is always better than quantity.Therefore the links must be coming from authority websites, which are relevant to your niche and not link farm.Therefore these are some of the Off page seo techniques that one should follow for properly doing the Off page optimization of his website.