Some Of The Good Things About Cheap Flyers
For most print marketing guides, flyers need to be always as great looking as possible
, and by default as expensive as you can make them. The concept is that one should always bring in the best in marketing, even with flyers. Now, before you actually accept this as the only way to do flyers, let me give you an alternative, and that is cheap flyers actually.
While not as great looking as their expensive counterparts, there are relevant and practical reasons why some marketers and business owners should go for cheap flyers. Let me list down for you all the key reasons so that you can judge for yourself if these great things about cheap flyers are worth it for your own flyer marketing campaign.
1. It actually all boils down to the message.
This is correct. For most flyers, expensive or cheap, it really boils down to the message. Some expensive looking high quality flyers can still fail if their message is too common and too clich, while cheap looking flyer prints can dominate with a good, funny and effective marketing headline.
So cheap or expensive, it boils down to how you compose your marketing message. You can make those flyers very potent and effective as long as you put in the effort and still save valuable money in printing.
2. It is easier and quicker to design cheap flyers.
Cheap flyers typically mean standard type flyers with less customization. This is because customizations in flyer printing will add to the cost. That is why in many cases, it is easier and quicker to design cheap flyers.
If you are not really skilled in design or do not have the money to hire a layout artist, this of course is good news. You can just use a few design templates, add some custom content a bit and be ready for flyer printing really. It is cheap, easy, with fewer worries and not many complications.
3. Cheap flyers mean more flyers.
Now, this is the big point in cheap flyer printing. With cheaper prices per piece of flyer, you will realize that you can also print a lot more copies for the same amount of money you allotted for printing. So if your main point in flyer printing is to get your marketing message to the most number of people, printing cheaply is a good and practical move to maximize your results.
With more pieces of flyers out there, you will of course potentially have more people exposed to their message. You will get that maximized mass impact that you want for the same amount of resources you allocated.
4. More flyers mean more distribution.
Another side-effect of more pieces of cheap flyers is that you can implement more different kinds of distribution methods. Along with the standard practice of just handing those flyers out, with those extra pieces of cheap flyers, you should be able to experiment and use other alternative and distinct kinds of distribution.
From leaving those flyers in racks at odd locations, to simply sliding them into other materials such as booklets, product packaging or even that community bulletin, you can basically test out various kinds of interesting distribution methods to widen your reach and flyer readership. The more types of readers you get, the better of course.
5. Easy to change and redeploy.
Finally, since cheap flyers are easy to make and cheap to print, they give you the ability to adapt designs quickly and redeploy. For example, if there is that big event or issue that you can take advantage of marketing-wise, it should be easy enough for you to tweak your flyer templates and print a new and cheap batch of prints with that adapted design in place. So your campaign can become more updated and more effective quickly simply because they are cheap, simple and quick enough to be produced.
As you can see, there are many aspects that are good with these cheap flyers. They are well worth it even though they are not of the highest quality.
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