Basically, the design of any website should enables visitors to achieve what they want to get. When designing a website you should know things that have to be provided and that have to be avoided. Do not risk your credibility by performing wrong things. Here are several aspects you need to consider. Although it can be said that content is king, the fact how easily visitors can find the information they are looking for is also something that cannot be neglected. The solution to this matter is to provide a good site navigation system. Here is the importance of having a good plan before building your site. You need to determine what topics will be covered in order to categorize the contents in the right manner. Furthermore, do not forget to use fonts which are easy to read and to make sure that the size is not too big nor too small. The color of the fonts must also match the background color scheme. If you are in doubt, just choose white for background and black for the text. In other words, your content material must be readable in a convenient way. Another factor to consider is to avoid placing too many advertisements on your site. The days when banner ads could impress potential customers have long gone. People now tend to be skeptical to any forms of ads, especially the use of too many banner ads. Besides losing its effectiveness, banner ads, if used excessively, can immensely increase the loading time of your web pages. What you put on your homepage will also determine the reactions of your visitors. It is not recommended to provide a multimedia presentation in the homepage. A lengthly video can easily annoy people. Keep in mind that your visitors may not be willing to spend much time to watch it. Clearly your homepage should be fast enough to load. It is actually not difficult to figure out what should be avoided when designing a website. Just think about all the things that often annoy you when visiting other sites.