Some basic SEO pitfalls to stay away from

Some basic SEO pitfalls to stay away from

It doesn't really matter what kind of website you have or what online business you run, you'll always need targeted traffic. And the best way to do that is to optimize your site for the search engines. When SEO is done correctly, you get that targeted traffic and they'll also typically buy, too. However, if you are new to the whole SEO concept, then you might make mistakes that will harm your site on the long run.

You want to be favored by the search engines, not penalized by them. That is why it's necessary to understand what you shouldn't do so that you can succeed. It's important to read on for some common mistakes that people often make that kill their chances of getting the traffic they want.

The first mistake many webmasters tend to make when trying SEO is they stuff their content with too many vague keywords. It's true that keywords are a crucial aspect of search engine optimization, but if you just use a bunch of them the search engines may give you penalties as they will consider your site spam. You'll lose your ranking due to the over abundance of the keywords on your site, which means you'll lose the traffic too. It's also not appealing to your visitors because they only like sites that make sense and are helpful. You should never just take content from other sites, as that's not right.

If you just copied content from someone else, it's not going to do you a bit of good. Your plagiarized content might not be noticed by a few but eventually people will come to know. The other reason why it's a good idea to stay away from this is due to the fact that search engines now know when content has been replicated. Your site will get stuck in the duplicate content filter, which will eventually affect your ranking.

That's why you always want to ensure that you utilize text that is appealing to readers and search engines alike.

Another SEO error that many webmasters make is writing an irrelevant site title and a poor site description, which can both be detrimental to your search engine rankings. Search engines will look at your title and description to try and find a theme before comparing this to the text content you have within your pages and coming up with a results ranking that shows visitors how relevant your site is to what they're looking for. Search engines are no longer what they used to be a few years ago, which is why you need to give extra focus to these elements.

All in all, just make sure your site is not heavily based on flash and when you have images on your site, don't forget to use the ALT tag. Avoiding the above mistakes will most definitely help your rankings and keep you safe from getting banned.

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