Some fundamentals for any successful website

Some fundamentals for any successful website

The Internet age continues to grow as more and more businesses and business start-ups look to ramp up their operations online, and take advantage of the opportunities provided by the Web. If you have a website that is up and running, then that's a good start, but in some cases a poorly designed website can have a detrimental effect, and a poor user experience can mean that you do not get the desired response. So this article is here to offer any company of any size some fundamental elements to include in your current or newly designed website.

1. Social Media Integration Every large company has turned to the phenomenon that is social media, with many globally recognised brands running massive social media campaigns to further raise awareness of their brand, whilst encouraging regular interaction. Social media is a great way for a brand to communicate with a target market as brands will experience a great deal of coverage for not too much input if it is done correctly. That's why it's important to integrate social media effectively into your website, enhancing credibility and creating brand excitement.

2. Drop Down Navigation Rather than having all your website navigation in a long list down the side of your website, look to condense them all in to sections that will easily fit into a drop down menu along the top. Not only is this more engaging, it will also make your website look fresh and clean, meaning you will not have to cram too much information or too many options into one section of the web page.

3. SEO Friendly Title and Meta Tags There is no point in spending time and effort on a beautifully designed website if no one is ever going to see it. SEO is vital as part of a wider online marketing strategy, and the best place to start is with some SEO friendly tile tags. These short page titles will explain what each page is about whilst simultaneously using researched keywords you know your target market are typing into search engines on a regular basis. E.g. if you are a web designer based in London, then you may want Web Design London as one of your targeted keywords.

Meta Tags are the description of your website once it has been found by a search engine. You should look to include all the relevant details of a page in your description which should be about a sentence long. This will enable the user to determine whether your website is the one they are looking for, so make sure that it coherently explains what the page has to offer them.

4. Interaction Look to make your website engaging for the user, and give them an excuse to stay on your site. Some of the most commonly demonstrated ways of doing this are to implement pictures, videos and audio throughout the website which is relevant to your market. Other things could include informative blog posts, news, newsletters, infographics, webinars and podcasts. These are just a small selection of the things you can use to stimulate interest from your target market.

A word of warning; before implementing all these you should first come to a conclusion as to the feasibility within your organisation as well as inserting them into a relevant strategy. Marketing your website is something that should be done from one main plan because as you are likely to find out (or already know) everything is related.

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