Some simple mistakes amateur email marketers make

Many businesses think that with email marketing software and templates

, anyone can become an email marketer. Whilst that might technically be true, amateurs who try their hand at email marketing often make simple mistakes that professionals know to avoid.

One example surrounds the layout of an HTML marketing campaign - too many different font faces, colours and sizes will baffle the recipient. Whilst it's important to make headlines, subheadings and key text stand out, it's easy for amateurs to get carried away and destroy a well crafter email with an over-zealous approach to fonts and colours.

The audience is the key, which is something every marketer knows. Amateurs sometimes get so excited about the HTML email marketing campaign that they overlook the audience. This means sending mass emails that only apply to a fragmented section of a database, because this will spark plenty of unsubscribes and damage brand perception.

For the same reason, you shouldn't buy data from spammers. It's an outdated method of data-generation that will make you look like an amateur. Besides, a targeted HTML email marketing campaign is only as good as the data, which should be cleansed and segmented appropriately.

Following on from the point about data - the database should be updated. You don't want to be sending emails about products or services that are no longer relevant as you'll alienate customers. Even worse, if you email the recently deceased, their family will see the company as insensitive and your reputation will be damaged.

There's no quicker way to alienate people than sending out repeat emails. Your business will lose credibility as a result, it'll make you look unprofessional and will frustrate people.

The final point is to be careful with what you put as the subject. It's usually the first thing spam filters look at, so the wrong title can ruin the HTML email marketing campaign before it's even reached the inbox.

Some simple mistakes amateur email marketers make

By: Lewis Mossman

POST COMMENT

The Profit Potential Of Day Trader Software Why you should still be integrating email marketing into your overall marketing strategy Understanding That Your Community Is a Key in Medical Practice Marketing Indian IT industry's blind craze for the US market begins to backfire Every Other Day Diet Review Scam Exposed - Eodd Diet Review Deliver the best in the web market with Toronto Web Design PartyLite Review - Scam or Legit? Why Mlm Is Not A Scam Email Marketing - 7 Strategies To Getting Started Using Advertising In Email Marketing Debt Reduction - How is Debt Reduction Possible in the Market? Secrets to Free College Tuition REVIEW - Is it a scam? Mobile Monopoly Review – How Does This Mobile Phone Marketing System Work?