Someone Changed The Rules - Web 2.0 Call Accounting Boosted

Someone Changed The Rules - Web 2.0 Call Accounting Boosted

The wave of Web 2.0 technologies has encouraged the development of Internet enabled software applications delivered as a service rather than the traditional medium of software on a CD being the product. Call Accounting companies have not ignored this opportunity and there are now a select few companies who offer their services as a web based application. However, to enable these services a data collection device or call buffer is required on the customers site. Until now, these devices have been so expensive they have limited the growth of this technology, but today the brakes are off, new devices are now available at a fraction of the cost historical cost. Call accounting as a web application is now on an extraordinarily fast growth path.Most potential customers for Web 2.0 call accounting have strict security controls on their networks limiting access to the Internet to prevent viruses, malicious attacks and leakage of confidential information. With many existing call buffers it was necessary to put holes in the security to allow it to communicate with the web based application. This requirement further complicated the installation and maintenance of the call buffer and in addition compromised the security of the client's own computer network - creating a clear disadvantage compared to traditional offerings.The impact of these previously expensive call buffers together with their complex installation procedures, have made it less competitive in the face of traditional stand alone software that does not require a call buffer and is simply delivered on a CD or downloaded from the Internet. Market penetration for this business model has slowed to a snails pace.These disadvantages encouraged more cautious resellers to stick with familiar methods of delivering call accounting and have kept them relatively safe from competitors with the new technology.A new range of call buffers is now available solving all the previous problems. These call accounting buffers are available at very low cost, are simple to install, do not interfere with network security and do not need the assistance of a network specialist to install successfully.We can conclude, the technological and cost related problems have been solved, and solved to the extent that some call accounting companies even offer free data collection software to negate any need for a call buffer. Potentially the previously high cost of a call buffer has been reduced to zero, and if needed, the cost of a hardware buffer is far less significant.The brakes are now off, a new breed of call accounting is about to hit the marketplace and I believe it will hit like a storm. Resellers should get in early and secure their customer base before the hungry, eager, competitive entrepreneurs smell the potential profits.

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