Sony : Battery Rehuoshangshen fire
Sony : Battery Rehuoshangshen fire
Sony : Battery Rehuoshangshen fire
at a meeting held in Japan , a Dell notebook burst into flames , but fortunately no casualties. After this incident , pictures then posted on the Internet, attracted industry attention. Since then there have many Dell laptop caught fire on the news .
August 14 , Dell announced the recall 4.1 million notebook batteries may cause fire .dell laptop battery According to the U.S. Consumer Product Safety Commission said it was the field of consumer electronics products the largest recall to date . At the same time , the Commission claimed that , in view of Dell notebook batteries manufactured by Sony , Dell Inspiron 1100 Battery, Dell Inspiron 5100 Battery, Dell 6T473 Battery the Commission will fully investigate lithium batteries manufactured by Sony Computer security.
According to "The New York Times, " Dell said these defective laptop batteries produced by Sony into . The manufacturers of these batteries Sony also admitted that this incident will be responsible , and financially support Dell's recall . Sony's Tokyo headquarters of the media for people to accept " First Financial Daily " overseas telephone interview that the question regarding the Sony battery handling attitude is : "will tell the truth , tell the truth . "
Since then, Apple, Lenovo , IBM, Toshiba , Fujitsu and other brands of notebook computer manufacturers announced the recall of batteries provided by Sony .
October 24 , Sony held a press conference in Tokyo . According to the Associated Press reported that Sony Executive Vice President Yutaka Nakagawa told a news conference , said: "We take this opportunity to recall due to battery concerns caused the consumer to apologize . " At the same time , Nakagawa and attend the conference of the other two Top executives with the bow and apologize .
However, there is to remind the industry , the Nakagawa and two other executives apology did not use a lot of Japanese companies usually take the form of apology - up deep bow , but only just a little bow , the body does not leave the seat .Dell Inspiron 1100 Battery, Dell Inspiron 5100 Battery, Dell 6T473 Battery This may indicate that the " Sony is not very willing to admit to the battery recall errors . "
At the same time , Sony said the battery had been on the production, design and testing aspects of the improvement ,Dell 6T473 Battery to prevent such incidents from happening again. Sony had previously said the battery failure is caused because the internal metal particles .
10 months only , Sony is a global recall of about 10 million notebook computer batteries paid 444 million U.S. dollars .
These companies point out that Sony 's battery production is caused by cause of the fire . Sony battery sector in September , said it supports the recall of laptop batteries manufacturers . Gateway, Fujitsu, Sharp , Hitachi, Toshiba and Sony Vaio own department then require some users to return Sony manufactured batteries.
Dec. 5 news, Sony acknowledged that it could more quickly take action to resolve the battery caught fire failure. Battery fire problems affect Sony's two largest users of notebook computer batteries Dell and Apple , has prompted many others to recall Sony lithium-ion battery production .
Sony president Ryoji Chubachi told the Japanese newspaper "Daily News " interview that Sony should be investigated more quickly lead to the battery failure problem. Chubachi suggested that , perhaps because the Sony battery issue eager to provide high -capacity laptop batteries. He admitted that we are to meet the demand for high-capacity notebook computers encountered a problem.
December 27 , sources said ,Dell Inspiron 5100 Battery, after a massive battery recall incident (about 10 million ), Sony in February 2007 is expected to resume the supply of notebook computer batteries to the manufacturer . It is understood that after the Sony battery recall has been sent to lobby on behalf of the parties , although the battery recall for Sony's reputation has been hit hard , but still said the laptop battery manufacturers will continue to purchase Sony -made lithium batteries .
Case Comments :
Let's president, according to the key public relations advocacy Mr. Qiao Yu Chang "crisis public relations 5S principles " Comments on the Sony battery incident analysis .
1 . consistent with the principle of responsibility : the scope of Sony's global recall of laptop batteries of about 10 million paid 444 million U.S. dollars . This is the need tolerance , strength and courage .
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