Sony Ericsson shows increased sales in Q3

Sony Ericsson shows increased sales in Q3, Mobile News India

, Mobile News, Mobile News India, Mobile News" This is certainly not new to them, rather a consecutive profits are seen in the books of Sony Ericsson. This the third quarter information revealed from them and again it shows the increase in sales. The credit goes to nothing else but the smart phones of sony Ericsson xperia x8.The third quarter showed increase in the income from the last quarter significantly lowered restructuring charges as well. The average selling price has suffered a little decrease though and now lies at 154 euro. Talking about the figures, the smartphones constitute around 50% of the total sales. XPERIA lineup was taken special care of by Sony Ericsson and the result is too positive as the product is simply proving lucrative to the company.The sales chart of Sony Erricson showed a loss of 164 million euro in previous year's third quarter. And now the company is lining up on the right track. This quarter showed a net income of 49 million euro which is a big growth from the last quarter i.e 12 million euro. All thanks goes to the smart phones of the company. Sony Ericsson has come a long way in terms of smart phone technology. And the company is now capable of delivering a high class product for its users. Income before taxes for the quarter excluding restructuring charges was a profit of Euro 66 million following the positive effects of the transformation programme. Net income for the quarter was Euro 49 million, an increase of Euro 213 million year-on-year and of Euro 37 million sequentially. The gross margin percentage was 30% and almost doubled year-on-year, reflective of the company turnaround. Units shipped in the quarter were 10.4 million, a decrease of 26% year-on-year and down 5% sequentially. Average selling price (ASP) in the quarter remained at a high level of Euro 154, a 34% increase year-on-year and a decrease of 4% sequentially, due to product and geographical mix. As a result, sales for the quarter were Euro 1,603 million, essentially flat year-on-year and a 9% decrease sequentially. Sony Ericsson's net cash position as of September 30, 2010 was Euro 538 million. The negative cash flow from operating activities was Euro 54 million, mainly due to payments during the quarter related to the transformation programme. Market share in unit base for the quarter remained flat sequentially and is estimated to be approximately 4%. The value market share is estimated to be approximately 6%.Sony Ericsson maintains a forecast of slight growth in units in the global handset market in 2010.Bert Nordberg, President & CEO of Sony Ericsson commented, "Our third consecutive quarter of profitable results illustrates that Sony Ericsson's overall performance is stabilising. Our strategy to focus on the smartphone segment is succeeding and smartphones now comprise more than 50% of our total sales. During the quarter, we launched our Android-based Xperia models in new markets, such as China and the U.S., and it is our ambition to become the global number one handset provider on the Android platform."

Sony Ericsson shows increased sales in Q3

By: mobiledekho2010

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