Sony Kdl40ex401 Sony Bravia Kdl40ex401 Lcd Tv Review
Full HD 1080p is the ultimate HD format, providing more than 2 million pixels for a smooth high resolution image
. The number 1080 relates the number of horizontal lines of pixels on the screen. The more lines that a screen contains, the better the picture quality. To compare, HD-Ready sets have 768 while standard definition (SD) sets have just 576 lines. The letter p refers to its progressive or non-interlaced picture-scanning process where all the lines of the image are refreshed by every vertical scan. 1080p is the maximum resolution defined for HDTV use and this format is used for Blu-ray Disc"" and PLAYSTATION3
Subscription-free, built-in Freeview
To add to your viewing choice, the set has a built-in Freeview TV tuner so you have instant access to a huge range of free-to-air and digital TV and radio channels. Channels are free so you won't have any subscription fees or contracts to sign. Because it's all built-in you won't need a set-top box or satellite dish either. Simply plug in your external TV aerial and access all your channels using just one remote control.
Experience advanced picture quality
Its BRAVIA ENGINE 2 processor delivers astonishingly clear and life-like colours with the most natural tones possible. Black levels are the deepest and most detailed, with a brightness and contrast that's crisp and confident. Reds and greens are notoriously difficult to reproduce on an LCD screen. Live Colour intelligently boosts these colours making sure the images you see on your BRAVIA TV are bright, vibrant and realistic. Connect a compatible camera or camcorder and the TV will automatically switch to optimum settings for displaying photos and reproduce their full, realistic texture and colour.