Sony Steps Into The Action Camera Market

Uber-brand Sony has announced the launch of its first true action camera

, and it looks like its holding no punches in its mission to challenge the likes of GoPro and Drift for market domination.

Despite the large amount of buzz surrounding the launch of this camera, Sony isnt the first major electronics brand to step into the action sports arena. JVC recently rolled out the ADIXXION, a feature-rich action camera which is proving popular within action sport communities.

With JVC receiving the positive reception it has, it was only a matter of time before another major retailer stepped up to claim their piece of the pie. So what does the Sony Action Cam have to offer?

The Action Cam, as the name suggests, has been designed with action sports in mind. Its small, tough, and suited to any type of extreme sport, from cycling to paragliding and everything inbetween.

It boasts five video modes, including an industry first 4x slow-mode in HD 720p (120fps) for super slow-motion capability. It also shoots full 1080p HD (30fps), 2x slow mode in HD 720p (60fps), standard HD 720p (30fps), and SD VGA 480p (30fps).

When developing this camera, the ability to draw inspiration and technology from its vast portfolio of existing high-end cameras was undoubtedly a major advantage for Sony, as the following features would suggest.

The camera features a backlit 16-megapixel Exmor R CMOS sensor for enhanced low-light sensitivity, and like Sonys DSLR cameras, the Action Cam features a 170 degree Carl Zeiss Tessar glass lens, which looks set to offer some of the sharpest video ever seen from an action camera.

The Action Cam features Sonys SteadyShot image stabilisation technology to help deal with the inevitable vibrations of action sports, and an innovative feature called 3-Way Shake Cancelling. The latter adds electronic roll stability, which in theory allows for increased mobility, meaning you can mount the camera virtually anywhere without effecting the video quality.

In keeping with many modern action cameras, the Sony Action Cam will come in two models, one with, and and one without WiFi capability. Users of the standard, non-WiFi model will have to settle for operating the device via the built-in LCD screen, while the WiFi version will allow users to operate the camera and line up shots via their smartphone.

GoPro, Drift et al, look out, because the Sony Action Cam is bringing some serious competition to the action camera market.

by: Matt Taylor

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