Sony closes deal to play Netflix content to Bravia TVs

Netflix, Inc

Netflix, Inc. the world's largest online movie rental service, today announced a partnership with Sony Electronics that will enable Netflix subscribers to instantly watch movies streamed from Netflix on Sony's BRAVIA Internet Video-capable HDTVs and on previous BRAVIA models compatible with Sony's BRAVIA Internet video link module.

In the fall, Netflix members on an unlimited plan can use the Sony BRAVIA Internet Video-capable HDTVs to instantly watch more than 12,000 movies and TV episodes streamed from Netflix.

Sony is the latest consumer electronics (CE) company to partner with Netflix. Other CE companies partnering with Netflix are Microsoft (with the Xbox360), LG Electronics, Roku, Samsung, TiVo and VIZIO.

Netflix members pay as little as $8.99 a month for unlimited streaming from a library of more than 12,000 choices and unlimited DVDs by mail from a library of more than 100,000 DVD titles in more than 200 genres.

"Sony has been a world leader in consumer electronics for decades," said Netflix Chief Executive Officer Reed Hastings. "We are proud to include Sony Electronics among our CE partners who continue to provide new and exciting ways for Netflix members to instantly watch movies and TV episodes in their living rooms on their TVs."

Netflix, which said ten million subscribers, hopes to reach agreement further. The company gets more and more competition from cable heaters that pay per view movies offer. In addition, Redbox wins popularity. Redbox rents DVD's for 1 dollar per day via machines in shops are usually prepared.

There are over 12.000 movies and TV episodes available to watch instantly, but very few are new releases. It's a separate, smaller library from our 100.000 on DVD titles. I just looked at the Netflix site, but can quickly find anything on the formats they offer. If you have a nice Bravia TV, you want your course to 720p/1080p movies / series look. Watch DVDs on a 1080p screen is a bit unfortunate. Same series as money lost. Since you just want the 720p versions of highdef Movies.

Sony closes deal to play Netflix content to Bravia TVs

By: raja

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