Sony redefines DSLR Experience with New Launch

Sony redefines DSLR Experience with New Launch

Sony India has launched a super exciting lineup of DSLR cameras, the 55 (SLT-A55V) and 33 (SLT-A33) that adopt Sony's newly-developed Translucent Mirror Technology which achieves the highest-level performance for both still image and movie recording. The Translucent Mirror Technology offers full-time, TTL phase-detection auto focussing during live view and movie shooting, as well as high-speed continuous shooting with continuous autofocus (AF). Integrating a fixed translucent mirror also results in a more compact body design that is significantly smaller than that of conventional DSLR.

Replacing the movable mirror used in conventional DSLR cameras, Sony's exclusive Translucent Mirror Technology uses a fixed translucent mirror that does not need to be raised and lowered each time the shutter is released. The mirror also enables light passing through the lens to be simultaneously received by the image sensor and the auto focus sensor, allowing continuous shooting and continuous focussing at speeds never before possible. This results in highly responsive camera performance, with world's fastest continuous shooting at up to 10 frames per second with continuous AF on the 55, and up to 7 frames per second on the 33.

The mirror also enables light passing through the lens to be simultaneously received by the image sensor and the auto focus sensor, allowing continuous shooting and continuous focussing at speeds never before possible. This results in highly responsive camera performance, with world's fastest continuous shooting at up to 10 frames per second.The Quick AF Live View displays high-resolution images directly from the image sensor itself, instead of a dedicated live view sensor, resulting in fast and highly precise AF. This allows photographers the freedom to choose between using the viewfinder or LCD monitor with no compromise in performance either way.

Sony's revolutionary Translucent Mirror Technology extends shooting flexibility with fast and precise AF in both the viewfinder and LCD screen. The Quick AF Live View displays high-resolution images directly from the image sensor itself, instead of a dedicated live view sensor, resulting in fast and highly precise AF. This allows photographers the freedom to choose between using the viewfinder or LCD monitor with no compromise in performance either way. In addition, the cameras feature a newly-developed Tru-Finder, a view finder that boasts 100% frame coverage and an effective resolution of 1.15 million conversion dots.

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