Sony's New Devices Such As Smartphones

sony's new devices such as smartphones

sony's new devices such as smartphones

Sony's restructuring and cost cuts are paying off, with the company starting to rediscover its competitive edge. Once criticized for its sprawling businesses(Dell latitude d830 battery ) that seemed out of sync with each other, the company's units are now collaborating more effectively under the helm of Chief Executive Howard Stringer.

Sales of TVs, Dell inspiron 5150 battery , games and PCs have been solid. Last month, mobile phone maker Sony Ericsson posted its first quarterly profit in nearly two years, boosted by gains from high-end devices such as smartphones. Bert Nordberg, CEO of the joint venture between LM Ericsson and Sony, said new devices including the smartphones Xperia X10 and Vivaz, which began shipping at the end of the first quarter, had been "well received" by the market.

ANALYST TAKE: Koto Ezawa, an analyst at Citigroup Global Markets Japan, has a "hold" rating on Sony shares. While its core network businesses are on the right track, its profit recovery may underwhelm the market's "elevated" expectations(Dell latitude d620 battery ), he said in a recent report.

Still, analysts applaud Sony's ongoing transformation."We continue to view Sony's brand and global marketing muscle as its trump cards," Ezawa said. "The leadership of the management team and the speed of decision-making Dell latitude d630 battery have also been outstanding lately."

WHAT'S AHEAD: Sony, along with rivals like Samsung Electronics Co. and Panasonic Corp., is making big bets on 3-D. It plans to take the offensive this year with releases of 3-D compatible "Bravia" LCD TVs, Blu-ray disc players(Dell latitude d820 battery ), personal computers and digital cameras. The company said it hopes that 10 percent of the 25 million TVs it aims to sell this year will be 3-D.

Sony hopes to distance itself from rivals with its rich collection of content through its Sony Pictures and Sony Music units( Dell vostro 1000 battery ). It has teamed up with ESPN to film sports events in 3-D, and it recently announced a joint venture with Discovery Communications and Imax Corp. to establish the world's first 3-D television channel.

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