Spa Deals Gain Traction On Consumer Liking Graph

Spa deals have gained tractions on deal a day sites

, though restaurant deals continue to occupy prominent positions because of the unwavering interest of foodies in saving money on dinning alfresco and culinary favorites in the eateries.

Lab 42 has revealed this in a survey it recently conducted to gauge the popularity of daily deals in the US market which sees thriving deal of the day businesses. It is equally important to note that a recent wave of downturn in the daily deal industry has swept away 170 discount companies out of 530 daily deal sites, noted Yipit, a deal aggregator with independent research services, adding most of the sites wrapped into restructuring, closedowns, or alliance with well-heeled players.

Back to the spa deals, it was found out that the craze of people in buying daily deals for health and wellness was equal to that of other activities. As per the results, spa deals were among the most popular forms of deals purchased from online group buying portals garnering attention of consumers similar to outdoor, hotel, and arts and crafts deals. Incontrovertibly, restaurant deals remain the point of attraction for half of the deal users.

There is a general misperception that spa implies only full body massage at the saloons or taking of hydrotherapy. Contrary to that spa despite referring to water when it comes to its etymology (Latin salus per aquam meaning health through water), comprises of a raft of other wellness and beautification treatments including half-leg waxing, pedicures, manicures, facial massages, etc.

All the above mentioned subcategories come under the banner of prime spa and wellness headline on the deal a day sites. For the convenience of discount seekers, daily deal sites divide the deals into separate categories so that consumers sift through desirable deals from a particular group of deals. Email alerts of for example spa deals would also focus on particular interest of subscribers.

Why spa deals are most sought after is because of the actual prices involved in the wellness products. However, experts overrule the reason that consumers come to the sites because they are hit by some kind of financial hardship. It is not general case since to them consumers are just interested to save as much money as possible by having and enjoying best of products.

A signal of caution is also beamed for the merchants especially dealing in spa and wellness services. A million dollar question has raised its head in the digital media of late that has promotion from group buying sites led to sales most of the time? Not necessarily as what a Lab 42 research outcome showed. It revealed that 60 per cent of respondents used to buy deals of companies which they were acquainted with. This implies they dont go with every Tom, Dick, and Harry to save money.

Importantly, daily deal companies are effective carrier of brand messages. Creating brand recognition one thing, it also leads to direct to consumer sale of coupons of convenient services as well as consumer goods.

by: Tariq Saeedi

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