Spam Links Not An Effective Website Strategy

Text links and backlinks are an important factor to consider when building your online reputation

. Most companies, however, do not give enough thought to the user experience when choosing links for their sites. Too many websites host links that are not even loosely relevant to the product or service being offered on their website. Overlooking the importance of effective link building could prove detrimental to the success of your website.

To start with, spam links will eventually be detected by major search engine spiders and result in the site being blacklisted. Major search engines can detect when link building is utilized to achieve search engine optimization. When the links are not relevant to the website, they will not attract web spiders and could possibly deter them. Link building with irrelevant or spam links could ruin your website's standing in the online community.

Furthermore, if you are using your website to market a product or service, you would do well to ensure that you do not overcrowd the website with too many other product links. This could confuse or deter consumers, who generally do not want to see too many links when they open a webpage and will more than likely leave the site for one that is more eye-catching and user friendly.

A final pitfall of excessive link building is that companies run the risk of redirecting consumers to competing websites peddling the same product or services. A consumer shopping for a USB storage device, for instance, could be redirected to a competing site by following a link that offers price or product comparisons. The consumer may not even be aware that they are no longer on your site.

Effective link building is an important component to consider when designing your company's website. One or two links per page to reputable trustworthy sites will significantly improve your website's ranking, while still providing consumers with an effective user experience. If a company is interested in building their online reputation, they must not only have an effective SEO marketing strategy, but a user friendly site experience as well.

by: Steve Smith

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