Special Techniques Of Local Seo For Tons Of Prospects

As a marketer using local SEO, you really have to get into the mindset of someone in your target market who is doing a search engine query

. Before you can do SEO for your site, you have to get into the customer's mind. You have to picture yourself as a prospect using a search engine to locate the kind of item you sell, and try to figure out exactly what they would type into the search field. Imagine that you are the owner of a store that sells only one kind of item, golf accessories. People who search for the word "golf" are probably not going to be your customers, as this is a very general term.

Other searchers may be looking for "golf instruction," which isn't related to what your store sells. Someone who enters "golf accessories," though, is a likely customer for your store, so this is the kind of keyword to be focusing on. Business owners, who are looking out to drive local traffic, forget to go for these less popular keyword phrases that can bring in real sales. They are fixated on the top keywords that get most of the traffic, but that thousands of others are also targeting. It is the ability to put yourself in the shoes of the customer that allows you to come up with the best keywords. Choosing the right keywords is important for increasing traffic and sales, and as you get better at it, you'll be able to rank well for numerous keywords.

One way to get started promoting your site locally is to claim your profile on popular local listing services, including Bing Local, Google Places and Yahoo! Local. If you want to claim your profile on any of these sites, there are a few steps you have to complete to verify various facts about yourself, and this includes verifying your phone number and address. Doing this won't take you long and it boosts your overall efforts at promoting your business. People who search are impressed with pictures, and it makes them assume someone is more authentic, so it's a good idea to upload pictures to your profile on these local site listings. It really helps if you post a few good pictures from your site so your prospects get a look at your business. Use the best pictures you can to show your business in a good light, but they don't have to be taken by a professional photographer.

When you are doing local SEO, it's important to connect with other local websites. If you want to succeed as a local business, it's essential to make inroads in your own town or city. One of your most most helpful resources as a local business with a website are quality links back to your site from respected groups, businesses and organizations in your own area. backlinks are always essential for any website, and if you want to rank well locally, it helps if you have quality links from established local websites. Doing this will cause the search engines to see you as a quality site in your location. The backlinks that will do you the most good are those that are high quality, and this is far more important than the number of links you have. A link from a well known group like your local Chamber of Commerce will be much more effective than a hundred from obscure bloggers in your area.

The best approach to linkbuilding is to not focus so much on quantity, but on getting the links that really count.

All in all, if you use the SEO methods you just learned about, you'll see success in no time.

by: Dario Montes de Oca

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