The content of the informative speech should be relevant and reliable such that prior preparations have to be conducted before presenting the speech
. The validity of information and content is essential as it would be difficult to persuade the audience to change their perception towards certain issues in their daily lives yet fail to provide solid evidence on the same. The weight of the informative speech lies in the fact that the student has to furnish the facts and existing theories with supporting details that are highly valid and true. False concepts and evidence not only lowers the quality of the informative speech but they also reduce the speaker's credibility on the issue he/she is handling. Incompetence arises in such situations where queries are posed by the lecturer on certain concepts of the informative speech and the student cannot clarify or confirm the idea. Such embarrassing situations should be avoided during the preparation stages. Proofreading is another criterion that could be used to enhance competency as it presents the student with an opportunity to go through the entire informative speech and establishing a familiarizing process. This ensures that the student is knowledgeable on the issue and no query can be raised that can result in compromise of the informative speech's content.