Split Test Landing Pages

If you want to make sure your customers do not land with a thud

, you must split test landing pages. It may be one of the most difficult aspects of split testing and the test that is most needed. Landing pages are the web pages where the customer has to make a decision. It may be a buy-in/opt-out page, or the page where the sales occurs. It may be where they land after they click on a banner or some other link. Obviously, both are important to your business. Split testing is a means of determining the most effective campaign. The basic idea is that you run two campaigns and the one with the better results is kept and the other is not. In order to create the best landing pages possible you need to split test landing pages.

Part of the issue involving landing pages is you have to make sure your test is large enough to count, but small enough to be measurable and not make matters worse. Before you begin to split test landing pages you might want to make sure your page set up is conducive to making changes. You should have easy access for editing when you need it. If you have written your own html, easy accessibility is probably not an issue for you.

When you split test landing pages you may test aspects such as the headings including size and font, color, banners, and graphics Remember the location of a specific aspect my affect your conversion rate. If you visitor has to scroll down to see your call to action, they may not make the effort. Headings are not only important to drawing in the customer, but SEO as well. You can change the content, the fonts, the size or the color. However, while you split test landing pages, be sure to keep in mind the focus of the page and make your adjustments accordingly. Remember your goal is to create the best landing pages you possibly can.

You might want to try to create two or three landing pages. This type of split testing is called AB Split testing for a two fold test, or A/B/C or multilevel split testing for more than two. When you split test landing pages in this manner, you need to focus on one aspect of the page and test one change at a time, in order to be sure your know which changes made a difference in conversion rates.

If you have the knowledge you can write the scripts yourself, including those which tell the web browser when to load what page. However, there are tools that can alternate your pages and direct the equal numbers of visitors to them such as Vertster and the Google Website Optimizer. Some tools are free and some cost, some more than likely work better than others, so do your homework first. Whether you do it yourself, or enlist the aid of a tool, if you want to make sure you have the best landing pages you can have, you must split test landing pages.

by: igalvideo

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