Sports Hospitality For 2010 Sports Event United Kingdom

Sports Hospitality For 2010 Sports Event United Kingdom

Fifa not on the ball with sports technology

Following England's defeat by Germany on Saturday there was as much talk about the need for goal-line technology than post-match analysis of player performance with UK sports minister Hugh Robertson joining the growing list of those in support of introducing this technology.The debate surrounding goal-line technology began in earnest after Frank Lampard's shot bounced over the line but failed to be recognised by referee Jorge Larrionda and his assistant Mauricio Espinosa. Had the goal counted England would have levelled with Germany 2-2.vThis failure to spot the ball is one of several incidents throughout the Fifa World Cup 2010 calling into question the reliance on the human eye and split decision making without incorporating some kind of technology that would see the action from several angles at once in real-time.

Wigan Warriors launch TV advertising in UK first

Wigan Warriors today marked a first for a professional UK sports club, as the rugby league team began a terrestrial TV advertising campaign to promote its upcoming match against local rivals Warrington Wolves. Wigan Warriors today marked a first for a professional UK sports club, as the rugby league team began a terrestrial TV advertising campaign to promote its upcoming match against local rivals Warrington Warriors. The Super League outfit kicked off the campaign after Dickinson's Real Deal on ITV1 this afternoon, instigating seven days of activity that will see it appear in spots before, between and after shows such as Coronation Street, Emmerdale, the ITV Early Evening News, Jeremy Kyle, Loose Women and This Morning. Wigan's game against Warrington - marketed as the Big One 2 - takes place at the DW Stadium on Friday 16 July. Warriors Marketing Director Simon Collinson said of the push: "As far as we understand this is the first time any professional sports club in the UK has used television to advertise a game, and we feel that the Big One 2 is befitting of such a powerful advertising medium."We wanted to create an advert that features a strong call-to-action, but also one that shows the humorous and family nature of the sport as well as the high tempo action of Super League, particularly given that it will be selling the Club and sport of Rugby League to a new audience." The ad features star player Sam Tomkins and over 80 fans acting as extras. It was produced by Edinburgh-based Plum Films and is airing across the Granada region.

When Will The Premier League Bubble Burst?

So England have crashed out of the World Cup, the so-called "golden generation" once again failing to perform on the grand stage. Although England might have found a little form when beating Slovenia, it's fair to say that the national team has been struggling for almost the entire length of its miserable stay in South Africa with the woeful display against Algeria being one of the worst in living memory and the defeat against Germany the worst-ever at the World Cup.Never mind, at least English fans can comfort themselves with the thought that they will soon be watching the Premier League again and that's the "best league in the world" (copyright Sky Sports' imbecilic front man Richard Keys). Or is it?

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