Spring event "embarrassed" is not off the shelves will be a long summer sales of four percent

In recent days many consumers will find shopping streets, bright colors, cool style short-sleeve shirt and shorts, short skirts as the highlight of the street. As the weather this spring, "Kaopu" winter weather seems to come directly from the summer, resulting in Yantai, Shandong, there is no major shopping centers welcome the spring clothing Strong Sales will go to the promotional ranks of summer sales season directly greeted.

"Embarrassed" spring: not selling it off the shelf

"At last we have a number of small coat rack, long-sleeved spring back the dragon spruce warehouse." This morning, a brand in the urban areas, a mall, sales, Ms. Xin said that summer is listed, the spring began a series of successively promotion, therefore, had two shelves devoted to spring for a discount promotion. However, 51 of then are directed at people shopping for summer, so the only two shelves this spring has also been incorporated into the warehouse, giving way to summer.

"This year's spring sales were short of time than in previous years, there are a lot of the backlog counter spring. But now is the best time for summer sales, so with all the shelves to sell summer, the first collection of these spring up, and so fall out again when selling. "Ms. Xin said.

"Temperature has been low, customers were wearing winter clothes shopping and buy and wear that spring is not on, so most people are shopping, buy a few shots." Agent of a brand clothing, said General Lee, not only seasonal goods discount rate is low and profits high, past 34 month period is an important spring sales. However, this year the cold spring and each spring sales of the brand showed decline. Compared to previous years, this year's spring sales of less Jinsan Cheng.

Summer teas sell: Long 4 percent sales

Four Seasons Shopping Centre, clothing compared to "shift" listing, a clothing store in the city of Liu Nan seem more prescient. Liu Nan-opened clothing store has been 4 years, well aware of Yantai climate "in the spring short" sales of spring clothing and short. Therefore, after this year when she went overseas purchase, directly across the spring, into the early summer clothing.

However, this spring, Liu Nan, although removed from the spring Yahuo distress, but not until years later, "51" on the eve of the period, she also faced the embarrassment of summer are no longer marketable. "Until the end of April and the weather have repeatedly changed, but that does not warm up. A lot of customers have no incentive to buy spring clothing and more not to say the stores are all the summer."

In recent days, as temperatures continue to rise, consumers to experience the feeling of summer, the mall also will usher in summer clothing sales season. "Now all the summer short-sleeve T-shirt, skirt sold very well. In particular, just this past weekend, people before traffic and sales can be more than four percent on about." Liu Nan said, before his third, in April into the summer in less than half a month's time to sell it for a half, and now is planning to go into a number of new products.

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Spring event "embarrassed" is not off the shelves will be a long summer sales of four percent