Sprints Htc Evo 4g Commercial Makes Big Statement

In 30- and 60-second TV spots, Firsts, a voice over underscores the breakthrough

nature of Sprint 4Gs roll out by stating that, First resets everything. The spots visuals showcase a succession of inventions through time the wheel, the train, the rotary phone, the camera culminating in Sprints delivery of the nations first dual-mode 3G/4G phone (marketwatch.com)

Is Sprint attempting to compare the release of this new smart-phone to inventions of the past that have revolutionized the way we live life now? Considering the voice and tone reflected in this commercial and which side of the smart-phone, battle you pledge your allegiance to, you may think Sprint has overstepped its bounds in categorizing this new product along with some of the greatest inventions in the history of human existence.

There have been a number of notable firsts in our countrys history and just like many of those innovations Sprint is reshaping how we live, work and play with HTC EVO 4G, said Bill Morgan, senior vice president of Corporate Marketing, Sprint.

As mobile media continues to grow at an exponential rate, creative advertising agencies must keep a finger on the pulse of whats new. All platforms, products and operating systems must be considered so that WE can efficiently integrate them into our clients campaigns. At Jacob Tyler Creative Group, our experience in Web Design, Web Development and Social Media Platform integration helps your business achieve the results you need.

by: JT

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