Spruce Up Your Company Image

If you've been struggling to keep your business afloat during the recession

, revamping your company's image could be the key to keeping you from folding altogether. The image of your business is almost as important at the work you do, as it is the very thing that could help you attract new business to help expand and grow your company. It's true what they say, first impressions do count so, if you really want to impress, a company image overhaul could see you reaping in the rewards sooner than you think.

Working out how to make your business successful, for both you and your employees, can be a time consuming and sometimes frustrating experience, but it doesn't have to be a difficult one as a few simple changes can dramatically transform your business. The first thing any company should think about when going through a rough time is revamping is their online presence. Nowadays this can be the first port of call for interested clients so making sure you are represented well here can mean the difference between getting that all important business or not. If it's been a while since you updated your website it could be time to change your layout, update information and create a new mailing list so you can keep your clients up to date with your new look.

As you are revamping your website it's also a good idea to spruce up your company logo and marketing materials. If your logo is synonymous with your business you don't need to drastically change it, just a few little tweaks to the design, or a small change in colour will help the logo look fresher and could prompt people to look twice at your business. If you are still struggling to get new business after these changes it could be prudent to take some advertising space so you can be sure you are reaching all your potential clients.

Once your marketing platforms are taken care of, and you are creating plenty of new business for your company, you should turn your attention to keeping clients happy with your work. It's always a good idea to have a professional and welcoming place for you to hold client meetings so, if your current office isn't up to scratch, it may be a good idea to search for better office space elsewhere. Look for an office where you and your staff can comfortably work whilst creating a professional and creative space to entertain and impress new clients.

No matter what type of revamp you're undertaking it always pays to do your research and investigate ways to keep your outgoings to a minimal until your business is on firmer ground. Small changes to your marketing materials or changing your location can all help to bring in new clients, whilst keeping your costs low, so you can concentrate on growing your business into the best it can be.

Spruce Up Your Company Image

By: Paul Buchanan

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