Squeeze Pages - Why You Will Fail Without Them
Now we are going to be chatting about squeeze pages and why they are so influential to your accomplishment in business
. But firstly let's talk about the 4 things your opt in page must have in order for it to have a high conversion percentage. You will need to have a Compelling Headline, A Free Gift To Give Away, Opt in from (somewhere to fill out their email address), and a call to action.
Understand that if anyone is going to give you their information that you must have a headline that creates a lot of curiosity Good Headlines for example would be a bit like "The Top 5 Mistakes You Must Know About Before Starting an Internet Marketing Business" or look at the headline of this article. Maybe even something like "How To Dig a Hole In 45 Seconds." If someone was trying to look online to dig holes they would probably keep reading. The point is build curiosity.
Next component of your lead capture page is a Free Gift. This can be an e-book, it can be a free training, it can be a $300 Gas Voucher, it doesn't matter. The point is that you want to give something to your viewer for free. It is amazing what people will do when you give them something for Free before you ask for any money. Especially when what you give away is worth paying for. So key is do not give away junk or you will just make a bad name for yourself. If you wouldn't buy it yourself then don't give it away for free, that's usually a good test.
Now the opt in form is one of the most essential components of your lead capture page and this is where a lot of competition gets beat out by people like me and other top internet marketers. Without an opt in form you are preparing to fail in your business. People don't just buy instantly, some do, but most you have to build a relationship with first. So if someone sees your information they may well be interested but they might want to keep looking around. So if you give them something for free in return for an email address then what happens is you will be able to build a relationship, and when the prospect is ready to make a decision they will go with the person they remember. If you have no way of following up then you are closing the door on over 80% of your potential customers.
Last is the call to action. This is simple. Most people will not ask the prospect to tak action. This is strange because it has been proven that you get a much higher percentage when you just ask them to do something. So its simple. You just say somewhere on your lead capture page something like this. " To Get Access To Your Free Guide on How To Dig a Hole In 45 seconds fill out the form below and ill email it to you immediately" That's it. So understand that if you are sure you want to have an online business you need to find the best squeeze page to build your list.. So If you have a website but do not have anywhere to capture your visitors information you will not be able to build a list, and you will not be able to build relationships with your prospects. Go find yourself something that is affordable that can provide you with a lead capture, and an autoresponse system to automatically build a relationship and run with it, and with a good product behind it and the right marketing strategies it will be much easier to have success.
Squeeze Pages - Why You Will Fail Without Them
By: Matthew Behdjou
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