Stand Out Brochure Printing

Nowhere does it say that you need to have print brochures in the sizes of 8.5 x 11 inches

, 8.5 x 14 inches or even the 11 x 17 inches. You can very well design your brochure printing layout in whatever size and shape you want. And you do not even have to stick to the regular template just so you can have a marketing tool that is truly effective. In fact, what you need to do is to think outside the box and get yourself brochures that can really stick out well in the market.

Creating print brochures that are totally different from what can already be found in the market can make it possible for your business to stand out. Being different and unique is what your brochure printing should be anyway if you really want to get noticed by your target clients. The only thing that all marketing tools should have that is common is the manner by which you would be able to communicate your message simply and easily. How you want it to work is entirely up to you.

In order to stand out, it would be to your advantage if you make your brochure look nothing like a regular brochure. You can break the conventional design pattern and do a totally different layout that would encourage your target readers to pick up your brochure and have them convey an idea about your business. Your combination of differences and uniqueness would add up to the attractiveness of your brochure printing.

Here are more ideas on how you can make your print brochures become a stand out.

Choose typefaces that are fresh and new. You do not need to stick to Arial or Times New Roman for your text. Use typefaces that are not common and are just recent additions to the family of fonts. There is the Raleigh Gothic and Century Expanded which you can use for your headline as well as your text copy. Just remember to stick to two or three workable fonts to avoid cluttering your design.

Add breathing room around your text. You do not need to overwhelm your readers with too many texts in your brochure. Give your readers some breathing space to take all your information in. Provide wider margins and emphasize your message not only with texts but also with illustrations to break the monotony created by too many words.

Use your images to capture your theme. Your images and illustrations will provide the additional emphasis and explanation in a subtle visual representation that can connect your message throughout your pages.

Provide a simple design. As always, no matter how innovative or creative you want to be in your print brochures, there is no denying that simplicity will always get a thumbs up from your target readers. You dont need really to make a complex design to wow your audience. What matters is to have your readers get to your message instantly.

And finally, as a rule of thumb, make your design of your brochure printing reader-friendly. The number one goal of any print brochure is to have the readers find it easy and simple to get the information they need to make an instant decision. Hopefully, the decision would be favorable to your business.

by: Janice Jenkins

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