Start-up Tips On Creating A Hotel Logo Design

One word- ambiance.

One word- ambiance.

When we talk about hotel and accommodation services, the first that will come to our minds are fancy stuff like chandeliers and fluffy, flawless white bunkers. Hence, the logo should be able to represent all these in order to allure people to choose staying in your place with just a glance at your building facade.

And what could best advertise the comfort of your place than displaying an elegant hotel logo design that will evoke feelings of prestige and royalty. Yes, royalty- because everybody wanted to be treated like a prominent person every once in a while, and especially if they will have to pay for it.

Now, if youre planning to do some revamps in your existing emblem, or a newbie seeking for a decent and attractive symbol for your accommodation services, then you have to know first the basics on what to consider in making a compelling icon:

1.The nature of your target customers

Do you target travelers who are just plain looking for any roof to sleep under on? Or are you particularly aiming to get customers from the elite class? The impact of your hotel logo design must greatly depend on the personality of your target market. The higher the class of your lodgers, the more elegant your icon should be. Bring on what suits their culture, tell what kind of services you give by the icon you are displaying. Your visuals are always universal advertisements; make sure that they can convey your message especially for prospective visitors of foreign nationalities.

2.Your specialty or trademark

Most of the times, your trademark will be based on others feedbacks. Youll know it in any case if you listen enough from them. Your business may be known for its beautiful chandeliers all over the place, or the sumptuous food you dine to the customers. Look for what you are most known about and boast a little about it. If you let strangers and passersby get a clue on what you specialize on, there is a great chance for them to pick you from nearby competitors who show a very generalized representation of their assets.

3.The flexibility of the emblem

Remember that your hotel logo design wont just be printed on plain paper. They will be seen all over the place: on soap packaging, on towels, on big stainless steel castings in the lobby or the faade of your building. Be prepared that your emblem should not rely on colors and complexity. You might need to print it on black and white or size it from calling cards to tarpaulins. Make sure that it can be easily reproduced at any form on any material.

4.Simplicity

Need say that it should be as simple as it can be? Of course with few exceptions, hotel logo designs should be as memorable as a honeymoon. Who knows, somebody might be celebrating a very special date on your place. If they saw your emblem and remember the feel of a very good accommodation along with their happy moments, they might be compelled to come back to your place again or better yet, recommend you to their friends and relatives.

The best thing to make in a business is a customer that creates customers.

by: Darwin Palmer

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