Starting From One Million Tool King
Tool market in China, Sandvik Coromant is the letter of the king.
The company attaches great importance to new product development, R & D investment to the industry average, twice as wide lead in sales in China, the competitive brand.
Thousandfold increase in the Chinese market
Sandvik in 1862, the company was founded in Sweden in northern Europe, 80 years later, in 1942, Sandvik Coromant set up, now it is the world's largest manufacturer of metal cutting tools and suppliers.
In 1985, Sandvik sent to the Chinese company a market research group, on the then current situation of China machining industry and potential assessments conducted an investigation, then decided to open an office in Beijing.
At that time the offices are located in Beijing Hotel, a small national office. "Combined with the Volvo's house, then the business is only one million yuan." In the spring of 2010, this company of new products conference and tour in China and 25th anniversary of the truck start the event, Greater China market and Business Development Director Peng Xiaohong recalls.
Sandvik Coromant from this fertile land in China, take root and grow.
Today, Sandvik Coromant in China has more than 300 employees, opened 30 offices nationwide, and built facilities in Shanghai, the efficiency of first-class center and application center in Tianjin, Guangzhou and Xi'an opened training centers Beijing has also set up the Institute of Sandvik Coromant.
The business volume in China increased by 1,000 times in just over Italy last year, Sandvik Coromant to become the world's third largest market.
Only tool manufacturers
Sandvik Coromant 25 years in China, thanks to the success of both China's economic and machinery industry, the company also relies on the strong brand strength and innovation and enterprising spirit.
For Sandvik Coromant's new release twice a year Spring and Autumn Period, more and more customers are able to call "CoroPak" the English name, but also know that this is the company to market each year more than 2,500 new products in time .
Participated in the recent stages of activity in the industry who may already observed that this new company quietly happening to release Zheng changed: He Xin from marketing the original "product" to "Application Jia product."
Sandvik Coromant began to share with customers in various industries in the application process for a typical part of the overall strategy and solutions that change not only the first breakthrough in aircraft engines, aircraft structural parts and wind power generation equipment in the field get a good response, while even the update of GM products began to "turn the dull into something wonderful", and thus truly "improve productivity, reduce production costs" of customer commitment.
From 2009, Sandvik Coromant in Suzhou, Hangzhou and Guangzhou and other cities held one after another "modern milling Arts" series of activities, through this activity to share with customers milling optimization methods and the best processing strategies, such as the "milling on behalf of the drill," the Hole, rolls get out type tool path, machining, etc. Difficulties. Compatible with the scene cutting demonstration, to customers on the spot verification of these methods to enhance rational cognitive perceptual experience.
"Art of Modern Milling" activities for "focus on imparting knowledge," won this praise: Sandvik Coromant tool providers, not only is the knowledge provider.
Pioneer wisdom began Long March
Sandvik Coromant's marketing program is also refreshing.
As the "wisdom of thought, wisdom, and wisdom of the trip to win," the corporate brand concept spread to more customers nationwide, the Company's tour truck has been named as the "wisdom of Pioneer."
Truck tour starting from Beijing, spring, autumn and two route in the 25 stations, 43 cities, the entire itinerary up to 25,000 years.
"Wisdom Pioneer" display area from 8-meter-long container converted, will show users the latest industry Sandvik Coromant solutions for typical parts, representative products and new products. Including the depth of cut has reached the CoroMill490 10mm square shoulder milling, milling of titanium alloy can be realized efficiently S30T and S40T, flexibility and higher exchangeable head with integral shank-style interface, and so on.
In the scene, the reporter noted that tour bus through an LCD touch screen display and 2 sets of video and video processing, presentation "manufacturing economy" concept, efficiency improvement plan (PIP) / cost reduction plan (CRP) Case and typical components of tool solutions.
Tour truck at a new venue, Sandvik Coromant or hold new conference, or organize "modern milling art" activities will also take part in the tour along China CNC Machine Tool Show and the International Wind Energy Exhibition and a series of exhibitions, the more customers show Sandvik Coromant presence.
"In 2010, China, the mechanical processing industry in China, but also to us, will be a harvest times, and." Sandvik Coromant Greater China President Li Yi-Shin looked full of confidence.
by: gaga
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