States With The Third Anniversary Of The United States Stationed In South Road-based Strategy First

Appliance from the business battlefield tactics of the struggle to

Strategy Dispute changes Competition Also shifted from the channel end of the war the war. End war, war in the Bing Jia, wins in the least bit, you take the situation in the ... ...

States United States Electric victory in the South China strategic victory, but also tactical victory.

Commercial Road "Operators no domain, symbiotic" is

Huang Guangyu 18 years, the country created an important concept of the U.S. cause. "Operators no domain" is the strategic point to commercial competition, popular speak, is to the interests of business-oriented, developed simultaneously; the "symbiotic" refers to is the business, Commercial

Operate Of business relations. GOME "forget their roots," "from the people, benefit of the people": January 2005, Gome invested ten million yuan, and China

Red Cross Council Beijing City Youth Federation, Beijing

Volunteer Association co-sponsored "Let the world is full of love" orphans affected by the tsunami reconstruction program, including 300 employees GOME million donation, the other 700 million donated by the family of Huang Guangyu. In response, Mr. Wong, stressed: "The return of U.S. society is the responsibility of the country, is the national goal of the United States forever." Three years, Gome Bing Chengguo South America this business philosophy, rooted in southern China, into the South China, three expeditions to South China

Appliance Retail The average price down 15%, some two, three and more than 30% of the market; to bring a low-cost high-quality consumer appliance products, more than 20,000 jobs were created.

Strategy Gome course of development in southern China on behalf of the appliance competition from tactical to strategic competition between the battle changes. Three years, the equity interest in the United States summed up the rich experience, advanced management mode, and "competing with students who do not fight those off" management philosophy.

Can not participate in the competition to become

Home appliance chain Chip industry to survive. Gome not afraid of competition, but also happy to observe and summarized in the competition. Huang Guangyu, president and that "for the rival service" argument. He spoke first, be good competitors. When the competitors are not the same level with their own when their own pace of development will slow down, only the strong opponents fight back, we can quickly find the lack of perfect self, and pie will be done through greater competition; first Second, be good at choosing an opponent. GOME Electrical Appliances in Hong Kong in 2004

Listing Successful reelection in 2005 the Chinese home appliance chain Gome first. Now it is in turn sights overseas. 2005

Best Buy Landing in China, means that a new business battle

Story In turn performed. Gome deduce that even Locks New concept. Chains stressed that unity is

Standard But how to grasp the dialectic, "even, lock," the word, then may make great: First, to ensure management standardization, and second, to emphasize a single store differentiation. Standardization is not a "rigid," which is a whole step, and from management,

Finance Employees dress, deployment and so supply standardization; and Gome will also stressed that in formulating standards and the differences between neighboring rivals, and personalization. One subtle difference allowed between the shop, such as under

Marketplace Surrounding environment and the business district's spending habits, and some store IT, digital goods occupying a larger class, and some stores based on traditional home appliance products; if in the same shopping district with 2-3 GOME mall, the stores will with

Flagship store , General stores, community stores in three forms, made of different grades of store image specifications; differentiation also reflects the external environment on a single store, store to open in the city if GDP less consumption of local, shop

Sell Be relatively low-end products, while the open consumption of GDP higher in urban areas such as Shanghai, Beijing, Guangzhou, Hong Kong and other regions, the store will be relatively high-end product, maybe even several hundred thousand dollars of professional photographic equipment. This is the standard management of Gome, a single shop differentiated business ideas.

2005 Gome in southern China more than 10 billion yuan in sales in the South China

Home appliance retail chain

Industry caused a sensation.

by: gaga

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