The initial work can be difficult but it will assist you in achieving a higher overall ranking with time
. You will not achieve top rankings your first try, don't give up. When that happens, don't stop the work on maintaining it because that's the key to long term success with SEO. You can see what is happening to your rankings while still maintaining your site often. Your desire to reach the top means keeping a watchful eye on what the competitors are doing.
Don't choose a company that might not be right for your site SEO when outsourcing it's a big mistake. Selecting the right one is imperative. Companies that use blackhat SEO can ruin your site for search engines. Explain to your company what you want to achieve and how you want to achieve it. A good way to find out if a company is worth is to talk to their previous clients or look into their feedback, which will give you a fair idea if you should really put in the effort to work with them.
All in all, if you want to get the most out of your SEO campaign, then make sure you avoid the above mistakes at all costs.