Steps That Needs To Be Followed For Better Website Planning

Internet is a great platform to make your business grow by leaps and bounds

. However, many organisations fail to understand the importance of proper Website Planning and just jump into wrong designs packages. If you already have a web site and require a complete makeover of the same then follow the given simple steps:

Discuss with the team

Your tem is your greatest asset and so get them involved in to your discussions. Let them express what they feel about your web site and get feedback on the look and feel of the web site, its imagery, messaging and text content, total structure and also the special effects if any. Remember, they are your well wishers and the part of your organisation and are the best people to get genuine and unbiased feedback about your website. Sales team must be the major element as they are much more experts in understanding the customers view points and capable of giving valuable suggestions.

Get suggestions from Audience

Besides, the internal feedback from your employees, also try to get feedback from external sources also. At tomes you may get completely opposite reviews but still they may help you in clicking on some wonderful ides. Ask you loyal customers about the web site and get their suggestions. You can also get the reviews from your business partners, friends, former employees, partners and other industry influencers. Such feedback can be very essential as they pave way for redesigning your web site.

Evaluate with analytics

Make use of the analytics programs that are inbuilt in Google. Programs such as, traffic sources, key words and content performance help in getting a deeper understanding about your web site and its effectiveness. Locating the keywords that draws maximum traffic can help in restructuring the content and reaching the top rankings of the search engines. Every individual web page needs to be evaluated to ensure that their performance has been contributing towards the companys publicity.

Usability Test

Web site planning is a very complicated process if it involves several members. The best way to sort out this issue is to conduct a usability test after redesigning the site. This way you can be sure that whatever changes are made does satisfy your requirements and helps in attracting more web traffic.

by: John Bay

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