Steps for Search Engine Optimization Process

Steps for Search Engine Optimization Process

"Search Engine Optimization involves optimizing or changing a website such that it becomes friendly for the Search Engines to get improved positioning on the Search Engines for its target keywords."

SEO has gained a lot of importance as it allows you to use your website to market your products and services on the Internet and drive users and traffic to it. Internet acts as a marketing medium for your website promotion efforts. A well planned Search Engine Optimization strategy can give you the results you need. We follow an some step SEO process for optimizing websites.

THE STEP FOR WEBSITE SEO PROCESS

1. Website Analysis

2. Client Requirements

3. Keyword Research

4. on Page SEO

5. off Page SEO

6. Analytics

Website Analysis

The initial analysis serves as a benchmark and is used to track progress as we work. The first step involves an in-depth analysis of the website which needs to be optimized for the Search Engines. We check the current website positioning on the Search Engines, its Search Engine Friendliness and the amount of traffic it is getting from the Search Engines.

Website Review

Competitor Analysis

Current site positioning

Client Requirements

In the second step, we identify the purpose behind doing SEO. Whether the client wants to achieve high search engine rankings, increase sales, get newsletter subscribers or improve popularity? Once we know the client expectations, we set our goals accordingly.

It is essential to understand the client requirements before any SEO work is started.

Reasons for SEO

Get Client Expectations

Set Goals & Targets

Keyword Research

Search Engines can drive traffic to your website if you achieve top rankings for your keywords.

Keyword Research is one of the most essential steps of any SEO campaign. The client gives an initial list of keywords and we expand it to find related keywords which can help drive traffic through the search engines. The final keywords list is approved by the client.

Initial Keywords List

KW List Expansion

Final list of Keywords

On Page SEO

On page SEO or search engine optimisation is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines. There are many tactics one can work with to optimize site pages for on-page SEO which may result in a higher rank for each of your site's web pages.

Here are the following tactics of on-page SEO:

The Title Tag

The Meta Keywords, Description

The Body Text

Keyword Density

Outbound Link Text

OFF Page SEO

We all know there are certain things we need to do to website pages in order to optimize them for search engines. But did you also know there are many elements of off page SEO that can greatly influence your site's ranking?

Here are some of the methods for optimizing your pages using the internet but only after you have completed on page SEO.

Blogs & Articles

Social Networks(e.g. Facebook, Twitter)

Social Bookmarks

Analytics

Reporting allows us to show our progress to the client on a regular basis.

Keyword Ranking Reports

Website Traffic Reports

Link Popularity Reports

Targets & Goals Achievement

Conclusion:

If you follow these guidelines you are on your way towards good SEO and to good rankings in the search engines.

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