Stock Photos Great In Promotions
When faced with the task of finding an effective way to spread the word about an important product
, idea or event, it is imperative that the ad be something that will catch the eye of the public. This is why many creative directors will choose to use stock photos in their advertisements. An attractive image is often the first thing someone notices when looking at a billboard, website, etc.
There are agencies that specialize in amassing a collection of photographs that can be used for a multitude of purposes depending on what text is added to them. They lease these images to others who wish to use them as part of an advertisement. These companies can be found online and the fees will vary depending on the picture and it's intended use.
There are advantages to using these photographs. For one, they really do save money. It costs far less to lease an image than it does to hire a professional photographer and the necessary models for a shoot. Bonus number two is that those purchased online may be embedded with a type of coding known as meta-data. This allows them to be attached to certain keywords that when entered into an online search, will pull the ad as part of the results.
Models are used to portray any number of things from professionals going about business proceedings to stereotypes of families, artists and many others. They translate an idea through the use of various emotions, body language and even props, including pets. These collections also include hundreds of images of beautiful landscapes and captivating animals.
Caution should be used when choosing which stockpile photo to use. Sometimes, without even realizing it, one may be drawn to a picture because it seems familiar. And it may seem that way because it has been used many times before. Choose something that is more unique and will make people think of the intended subject, not what the image itself represents.
Unless the project calls for a vintage feel, take a moment to be certain that the chosen graphic is not pegged into a specific era by the used of hairstyles, fashion choices or even something like a rotary phone sitting on the end table. People are attracted to models that seem to be caught in action more than they are to static poses, blank stares and fake smiles. Cutting and pasting should be done with great care so that the images seem to flow together.
Every photograph will come with a licensing fee of some sort. These fees will be decided using factors such as how big the target audience will be, how long and in what way the image will be used, the country it is for and how many times it will be replicated. Whether or not the picture has royalties attached is another important matter of cost.
Royalty-free items are purchased for a set fee and can be used an unlimited amount of times in most cases. The drawback is that the owner may sell the same graphic to as many buyers as they choose, so there is no option of making it exclusive. Rights-managed pictures are also known as licensed images and will come with very specific rules pertaining to their use. Using stock photos in advertising is a quick and easy way to enhance the ad.
by: Tracy Narvaez
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