Stop Nurturing Your Worst Clients And Start Making Profits

Lets have a make-believe world for a second

Lets have a make-believe world for a second. Wouldnt it be just great if we can have a great time serving every client we have every time? Just imagine the pleasure it can give us if our customers are always happy, positive and understanding people. It would really make for a better place to live in.

Not to burst your bubble or anything, but really now, it doesnt work that way. We cant always get what we want. There would always be customers who give us more trouble than we bargained for. More often than not, these customers are not even worth the trouble they get us into. If theres the 80/20 rule in love, same goes when youre in business 80% of the time youll be able to deal with really good customers, while the rest of the 20%, well, you just have to bear it. These customers would always be complaining that your postcard printing doesnt have the right picture, your coffee is way too hot, your telephone is not angled right, so on and so forth.

Unfortunately, there are those customers who just give you a difficult time, and sometimes they become downright ugly. Again, theres the 80/20 rule. Studies suggest that when it comes to profitability, 80% of the profit you get from your business comes from those very unlikely that youd love and would rather do without. And the 20% would be your best customers and would definitely do everything to keep them.

These are just the customers that youd rather lose than waste your time, money and resources serving. But thats exactly what you do you give them your time, money and resources to serve them. As ugly as it may seem, its a reality. No matter your efforts, the 80% made up of bad customers are the ones who often take up most of your time and energy. And whatever you do, they would always be rude, never satisfied, and would cost you more to serve than they would be willing to spend for themselves.

But what can you do? You need every customer you have. You cant very well afford to lose them as they are also your source of bread and butter.

However, saying no to customers is the only way you can lose bad ones and start being profitable. Losing customers is not a bad thing, especially if these customers only make it hard, even downright impossible, for you to increase your income. You work very hard but still you dont get the results you want just because the work you give your customers are just so difficult to deliver. You end up wasting more than what you actually earn.

So stop nurturing your bad customers and start sending them where they belong to your competitors. You cant afford to have them. And your business would be better off without them.

by: Kaitlyn Miller

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