Store Fixtures Are A Great Way To Increase Sales, Here's How

It's common knowledge that owning your own retail store can be really hard work

. But it's also common knowledge that anything difficult yields great rewards. So what if your retail store just isn't yielding the numbers you'd like it to? Well every store is different, and a large part of your potential success depends on your market and what you're trying to sell in those lovely retail display cases. But regardless of those two things, there are plenty of things you can do internally to enhance the ambiance and mood of your store, while drawing more customers in and increasing the opportunity for sales. Here are a few tips to organize your sales floor for a path to success!

Lighting. If you don't have the right lighting for your store, it can be detrimental to its overall impact on the potential buyer. Research has shown that lighting plays a huge role in affecting the mood of people. Even stores like Wal-Mart, once chastised by buyers for their harsh florescent lighting, have adapted to the response and are employing alternative lighting options. In addition to affecting the customer's mood and overall feeling about your store, the right lighting can really highlight and accent your merchandise. The whole purpose of having a store front is a bring attention to the items you're selling and what better way to do that than to illuminate the items in an attractive manner. Proper lighting is especially important if you're selling small, high-end items like jewelry. More than likely, they're in store displays, so the potential buyer really relies on the lighting to bring out its features.

Organization of merchandise. The way you lay out your merchandise and position the items in their store fixtures can really have a huge impact on its buying potential. A good rule of thumb is to present the new merchandise up front, so it's the first thing the person sees when they walk in. You should always keep some level of organization or grouping. For example, if you're a clothing retailer, group the khaki pants and jeans in a separate area from skirts and shirts. Another thing people tend to respond to is color. You can group similar colored items in a way that makes it easier to find. The same can go for a jewelry retailer. Instead of putting all of your necklaces in one retail display and rings in another, you can put all of the white gold in one area and all the silver in one, and all the diamonds in another etc. Organization of the store is all about making the shopping experience easier for the customer. If they have to really work and dig for the products, chances are, they're going to go somewhere else.

All in all, your store should most definitely be a place that draws people in for the fantastic products, great prices, and glowing store displays. Organization is the link between these features: if everything is presented in a way that makes it easy for customers to find what they want, they will be more inclined to make a purchase. It's that simple!

by: Mark Etinger

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