Storm Brand Gps Collective "diving" To Suppress The Cottage-gps, Cottage, Price Wars -

"Cried cottage", "history cheapest GPS" "cottage collective diving prices"

, recently, in Guangzhou, Shenzhen, Fuzhou and other shopping centers around the sale of automotive electronics, the big businesses all have banners hanging all sorts of price cuts attract customers. Examine carefully, I found that compared with a year ago, the current prices can be said to people stunned GPS "great diving" the. Car GPS manufacturers have previously famous for more than 1000 yuan, and now many are below a thousand dollars, the cheapest brand car GPS only to 600. 5 inches above the popular screen car GPS, preceded by more than 2000 yuan, and now has dropped to the lowest 800 yuan. A brand 7-inch high-definition screen car GPS, as long as the current price of 999 yuan.

According to related statistics: PND shipments in 2009 reached approximately 70W total units, while shipments of GPS cottage probably up to 40W units, cottage GPS at low prices to sell, market share, occupy almost the entire "half." In this grim situation, the brand GPS select collective "dive" against cottage is not hard to understand.

You can identify these creative ads, "Zhuang Shan" it?

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Ills cottage lot but still popular?

Recent years, the female owner and the owner of the number of young, car GPS with the continuous lower price, so the growing GPS market, updates are faster and faster. But it also attracted the attention of GPS cottage. According to reports, "cottage industries" of the fuselage production costs are often only three hundred dollars, cracking the map using the free software. Cottage Chang Shang stolen the map, the software does not cost, and also failed to provide software upgrades, updates and other after-sales service, you can put the price down to very low levels, the industry formed a kind of vicious competition model.

"'Cottage' in very competitive markets, prices generally lower than 1,000 yuan," industry sources, crack map is a simple synthetic electronic map, precision difference, often referred to the wrong path. Misleading, can not be upgraded, the cottage is frequent crashes, have a "routine" defective. In contrast, the price will have to brand of high-more, the most common have about 1,000 yuan. In addition, because genuine map software upgrades every year, car owners have to dig three hundred dollars each year upgrade fee, which makes the proliferation of inexpensive GPS cottage. From the geographical point of view, the worst hit southern China are pirated, especially in Guangzhou and Shenzhen, followed by North China. In the consumer GPS market is not fully aware of the time, the cottage in order to capture the absolute end of the price advantage, "Hearts", but have cheated, the already too late.

Brands collective "dive" against cottage

In fact, years ago, a brand of heroes gathered forum GPS, GPS will be a great situation of price reductions have already began to take shape. As the World Expo designated GPS navigation equipment and the world's top three GPS leading members of the Mio China at the meeting said they quality assurance and quality services while, they will keep the price adjustment to a cottage with a strong market attack "4.3-inch portable navigation device we will drop the retail price of more than 700 yuan!" Mio His words, immediately endorsed the audience and the echo of many people, they are already gearing up for the cottage. Malata led to its price the first "test the water," 600 yuan, manufacturers in the face of the enemy's situation under the military Lincheng, showing the same unprecedented unity and determination, they tried to step with the price of cottage approach to eliminate the market living space.

My opinion, however, to eliminate cottage, in addition to further reduction in price margins cottage, should eliminate piracy from the software, maps, GPS navigation market to the car onto the track of healthy development. GPS maps and cottage piracy is a pair of twin brothers, also a pair of fellow sufferers. While hardware costs by close to the retail price of products constant pull down the price of the entire industry, cottage for GPS products from the lofty flying into the homes of ordinary people. But should not be overlooked is that they allow into the industry to imitate, plagiarism, cloning as a means to create no rubbish for the consequences of the use value of a vicious cycle, consumers in the domestic brands, the confidence of domestic products has been greatly stifled, GPS Industry caught in the embarrassing situation of quenching thirst with poison.

by: gaga

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