You have heard me talking about the power of story telling in your marketing and you know how important it is.
Despite that, few do anything about it.
Why? They are either scared of sharing their story or just dont know how to tell their story.
Which is why you must practice.
Very few people are gifted story tellers.
The majority of entrepreneurs are like me struggling to get a story out.
An admission: I am an introvert.
Not exactly earth shattering news.
If you have known me for some time, it is probably quite obvious.
Story telling has always been a struggle still is.
BUT, I practice. I learn. I do the drills. That is the difference between mediocrity and success.
You must learn to tell stories too!
Because a great story can do more for growing your business than near anything else. People are CRAVING a good story right now. Tell it, and they will be drawn to you.
Here are some pointers that will get you started.
The key to this is to let loose. This is a unique way of getting inside your head and finding real life ways to position you and your business in the buyers mind. Dont worry about if it is too much or too little just dump your thoughts on paper. Sometimes the most unusual of things about you can be the big breakthroughs we are looking for in the marketing and positioning of you. Have fun share freely.
Pet Peeves
Physical Characteristics (Uniqueness)
Core Beliefs
Politics
Birthplace
What Are You Pathological About?
Religion
Significant Childhood Events
Beliefs
Hobbies
Education
Skills
Interests
Family
Talents
Life Events You Remember Most
Adventures You Will Never Forget
Incompetence At?
Anything You Are A Legend Of?
Successes
Likes
Curiosities
Failures
Dislikes
Are People Amazed By Anything You Do Or About You?
What Are You Ambitious About? What Fires You Up?
Self Disciplined About?
People Are Envious Of You Because _______?
Do People Desire What You Have?
Please go through this and fill these out.
You will find more gold nuggets in there than you will need and each one of them you fill out can add $ to your business.