Strategic Online Marketing Plan? Get Back To Basics
Here's the deal: it's really not enough to be good at what you do as of the moment.
I'm sure you've encountered people in your professional life who have less than stellar professional abilities but are getting loads of gigs. You wonder, "Why?" - when your resume is much better than theirs.
Well, it may clearly be because they are great marketers, and they have been putting into action a strategic marketing plan. They may not keep customers over a long period of time, but you have to say, they're pretty good at reeling them in. And keeping them means knowing and truly understanding their needs - and knowing your business well enough for you to have the capacity to address those needs.
You know you need to develop a strategic marketing plan that promotes your great abilities or your products and services, but first of all, be aware that you might be the best at what you do, but if no one knows about you and your offering, and why they're of importance, then you can't expect clients or customers to approach you.
Needless to say, a well-conceived and properly implemented strategic marketing plan is the foundation for your business' success.
So how do you do it? Go back to the basics. You can implement a great marketing plan only when all these things are clear to you:
Know EVERYTHING about your business.
What are your product or service strengths? Know all these by heart, including your pricing, sales advertisement and distribution methods, etc. Take a look at your industry. Is it growing or declining?
Get to know your prospects, clients, customers.
Who are they in terms of age, income, status, job title, etc.? Do you know their habits more or less? Which department store are they visiting, what do they read, watch, and listen to? What do they currently appreciate most about your offerings - convenience? Service? Reliability? Affordability? Your friendly smile and good looks perhaps? How did previous clients discovered your product or service? Was it using email, public relations, advertising, word of mouth?
Check out your competition.
How many competitors do you have in your target area? What do they have that you don't? What online marketing strategies do they use. Is their website and content more attractive than yours?
Know your budget.
What were the techniques you have used that had been most effective? Which tools or strategies did you used that demands a least amount of time and money, yet delivered excellent results? Do you need to develop new action plans? If yes, what's the budget for achieving it?
After you've answered all these questions and are now ready to create and develop a strategic marketing plan, don't forget to keep this in mind: your prospects ALWAYS want to know what's in it for them. Your marketing efforts are less about you and your business than they are about your clients, and customers. Bring with you the confidence that comes from really mastering and understanding your business, so that you can come up with an excellent plan that will make you a successful online marketer.
by: Elmar Sandyck
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