Strategies For Creating Successful E-cards
Strategies for successful E-cards
Strategies for successful E-cards
E-cards are professional, interactive, leading edge cards that enable you to stand out well above your competitors and make your customers feel special. Research says that close to 7 out of every 10 customers that will leave your business will do so because they feel like you dont care. So, in order to maintain and grow a successful business, you must identify a number of strategies, such as e-cards to make your customers feel appreciated. These are called critical non essentials (CNE's) and as the name states it is not essential tool for your business however the value in which this items provide to a customer creates a large care factor, and you remain in their top mind awareness.
However you need these events to occur without you having to reminder, as we are all human, Bloomtools have created a system where you will never forget that birthday or anniversary ever again. Through the Bloomtools Ezy Communicator, all you need to do is set up the dates once, then the sytem sends out the e-cards on your behalf. It is that easy!
Here are some of the CNE's that you could implement into your business:
1. customer birthday e-cards
An automated process that sends a card to your contact on their birthday, as well as notifying you that is has been sent. This will save you a lot of time and money and gain you a lot of kudos from your customers.
2. Your businesss birthday
Get a card designed just for you with a special offer as a new way to celebrate your birthday. Email it out to your database of contacts and boost your sales.
3. Your customers anniversary
Send out an e-card to each of your customers on the anniversary of them becoming your customer. This will make them feel valued and will build your relationship with them.
4. Seasonal e-cards
Send e-cards to your customers to celebrate holidays and occasions. For example Christmas, Easter and New Years cards just to let your customers know you are thinking about them.
5. Thank you for your purchase
Make your customers feel appreciated by thanking them for buying/using your product. Its a simple gesture that wont take up much of your time, but your customers will enjoy it.
6. Thank you for your referral
It is essential to thank anyone who has sent you a referral. Not only is it a courtesy, it also shows your
appreciation and encourages them to send more referrals your way. Make up a really nice e-card with some kind of voucher or gift and send it to every person that gives you a referral.
7. Thank you for being a valued customer
A great technique is to add a thank you gift with your e-cards (either from your business or an alliances business), such as a free financial analysis, free personal training session, 20% off next purchase or free gift with next purchase. This will show your customers that you care!
8. Invitation to an event
Invite your customers to a seminar, workshop, customer evening, tradeshow or promotion evening using an e-card. This will help build relationships with them and make them feel special. You can also get them to bring a friend to build your database.
The Bloomtools Ezy Communicator can help you with all of your CNE's, with e-cards being sent to the contacts listed in your database. Simple and easy and never have to remember a date again!
by: bloomtools
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