Strategies To Ensure Effective Safelist Submissions
The idea behind the safelist is that every subscriber who is a member of that list
has signed up with the express intention of receiving e-mail ad messages from other members. This means that they know exactly what that list entails and what they are going to get. Anybody who is a member of a safelist and accuses you of spamming them probably didnt know what they were doing, since spamming is not something you can accuse safelist subscribers of.
The great thing about safelists is that they have evolved from the opt-in list which has been an effective marketing tool. It has only suffered in some ways due to spamming and the inclusion of dead-end e-mail addresses, but has continued to be a popular way of letting potential customers stand up and be counted.
The safelist uses the double opt-in method, so members are assured that whenever subscribers sign up, they did so because they are genuinely interested and are more likely to participate in campaigns than others who have vague priorities and interests.
Probably the main challenge of safelists is that it is a list subscribed to by fellow marketers. When you sell to people who are also trying to sell you something, it can be a bit intimidating. Also, you cannot expect the high expectant factor of a fresh market because of the kind of population you are selling to.
However, safelists do have their benefits and people have continued to subscribe to and benefit from it. All you have to do is create campaigns that are highly effective to attract customers to your site. To maximize the use of safelist, there are several things you can do:
Hone in on your target. Even safelists are categorized and you can have your pick of which market you want to sell to. If you're selling to home owners, avoid lists that contain mostly students, for example. If your product is aimed at a certain area of interest, you would do well not to include a safelist with a huge number of potentially non-participating subscribers.
If you send your ads to safelist subscribers who have an interest that leans towards your product, you're more likely to succeed in doing business with them.
Capture them with your title. It's not enough to create a title that screams volumes or knocks them out. It has to speak for your product what it is and what they can get. It's not enough that your product is new or exclusive or unique; other subscribers must be informed of what the product can do to them or for them.
In other words, your ad title must immediately show what your product's benefits are. If you can do that, you can capture the interest of other subscribers and your message has a better chance of getting read. If your title doesnt do it for them, you've just lost their business.
Track your ads. Take note of how people react to your ads by tracking them. There will always be ads that work better than others, so make sure you know what they are. You might want to use a replica or a similar ad for a different product the next time you send out a different campaign.
Sometimes, you might need to change the headlines in order to test which one works best. There's nothing illegal about this, so make use of it. If your first headline performs dismally, dont' give up and throw away your campaign. Change your headline. Juggle with different headlines and then see which one generates more interest and business to your site.
Follow up. Dont put all your hopes in one ad and hope for it to perform a miracle. There's a chance in ten million that it will, but by that time you would have wasted enough resources to actually suffer from income loss and a market that remains aloof.
Sometimes, it would take more than five ads to get subscribers to notice you and maybe even a few more to get them to respond to what you have to offer. If you lost them the first time, let them know you're still there by sending follow up messages after every few days. Remember that you are in the business to market your product. If you dont sell them, no one else will.
Remember that you will be marketing to marketers. That alone should be enough to keep you on your toes.
by: Elijah Chai
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