Getting the best out of an Email Marketing Campaign is a constant challenge for email marketers
. Click-through rates (CTR) is a way of measuring the success of online marketing campaigns. The click-through-rate measures what percentage of people clicked on the add to arrive the destination website. It does not include the people who failed to click, yet arrived at the site later as a result of seeing the ad. Click-through-rate (CTR) is commonly defined as Number of Clicks divided by Number of Impressions and generally not in terms of Number of Persons who clicked divided by Number of Impressions.
How to improve the click-through rates?
Set Goals and expectations: Before launching the campaign establish a clear goals for your campaign
Know your target audience and be specific in your web placements: Figuring out the right audience for the campaign is very important to increase your click-through-rate. Targeting the right audience is very important in each campaign you run. Use a proper email lists according to your target market.
Create an interesting banner: Use attractive banners so that it impresses the customers. Create a banner in such a way that is visually stimulating.
Use Campaign Keywords in Ad copy: Including campaign keywords in your title and description line can significantly increase your CTR(click-through-rate).
Use Price and Call to action in your Ad copy: Including price in your Ad would help to refine window shoppers and searchers.
Use Keywords in your display URL: Try to use the keywords in your URL. If your domain is more generic or if you are using variety of keywords then add keyword at the end of your domain.
Use a variety of different creative: Create more than one banner or create different banners for each specific campaigns. This will help to increase your click-through-rates.
Increase your rankings by increasing your Bids: One of the fastest way to increase your CTR is by increasing your bids. Positioning yours ad on top 5, gets you more click-through-rates.
Analyze reports daily: It is important to analyze your campaigns on a daily basis. This will help you improve your click-through-rates.