Strategies To Increase Visibility On Search Engines

If you're in charge of the promotion of a well-known brand/company online

, it is most likely that the traffic for that site is already high and it has already its loyal set of visitors. The issue here is, will there be opportunities to grow? End results will always be demanded by most company owners. To achieve this, one needs to go beyond sustaining the steady flow of visitors and to work hard to prove that there is an increase in both traffic and conversion. Listed below are some ways that will help you in boosting your visibility on Search Engines.

Observe Keyword Curves

Sustaining interest and getting more visitors for a popular website is more challenging than it first appears. The reason for this is that the most enthusiastic and devoted customers are already followers of the website. It is time to reach out to people beyond your immediate market. To generate increased interest, explore new keyword usage. It is also essential to have regular news and updates on your blog.

For example, if you uploaded new content, include the keywords that explicitly mention the main topic, name of the person discussed (when appropriate), event, place + product (ie. Chicago auto show), and news report (include the word "news" in the keyword too). But don't stop there. Don't be afraid to look at other keywords and synonyms. Using "blogs", "videos", "pictures" may attract a niche market as well.

Get the Content Indexed Quickly

New and original content can only be crawled quickly by the search engines if it is indexed. You can increase crawl time if your site has a blog or news section with a good RSS program. The benefits of RSS feeds is not only its ability to get subscribers, it also revolves around its ability to speed up the indexing procedure.

Participate with the Community

The internet today is increasingly being used for social networking, take advantage of this shift by participating more with the customers. If you don't have time to do this yourself, hire a dedicated staffer or ask several members of your team to take care of your internet community on a part-time basis.

Marketers need to understand that their participation should not end with publishing; it is also related to maintaining interest so that browsers are welcomed. For instance, adding interesting insights to their comments makes them feel special and involved with your company. This is because they feel like they're opinions and feedback matter.

Big brands aren't immune to the challenges of doing business online. But they can keep on securing their market share and even expand on it through the use of social marketing strategies.

by: Pilar Torres Wahlberg

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