Advancement in the wireless technology has made mobile internet capabilities very
popular along with different features on numerous portable consumer devices like smartphones, tablets, netbooks etc. Due to the introduction of the devices there is more usage of the data services. People have now become more internet savy. They spent much more time with internet. So it is best for them if their handheld devices have the internet activated. Credit of increase in data usage also goes to the types of applications mobile Internet users" use. Even the mobile players have also shifted their focus towards mobile data services from voice business. Voice business does not help them to generate more revenue.Third-generation (3G) mobile networks have opened new ways to access wide range of high-bandwidth applications and data services to mobile subscribers.Out of these services some may be revenue-generating services. It becomes very important for the mobile operators to differentiate their mobile data services. They need to come up with innovative data services that can help them to gain large amount of profit. The new services are launched every day and it becomes very difficult for mobile service provider to control so they need to regain it over their most valuable asset""their network by equipping it with service control capabilities. These capabilities comprise ability to analyze traffic usage, secure their network from malicious traffic etc. The opportunity provided by data services has impelled mobile operators to come up with the new service strategies and gain large amount of market share. Below is the list of strategies for Mobile Data Services:
Traffic Analysis
To develop the new business models mobile providers need to do the customer profiling. They have to understand the behavior of the customers and data services usage so that they can draft new service offerings delivering new revenue-generating services over their existing networks. This will help the business to get right customer for right service.
Application Traffic Control
There are different aspects to control the network applications traffic. On one side different services require different prioritization levels while on other side the operators need to make the best effort in order to control the traffic of non-revenue-generating services.
Revenue-Generating Traffic Prioritization
Mobile operators need to focus more on those mobile data services which bring revenue for the company. They have to make the improvements in the delivery of new premium services. They have to prioritize the services that which they should give earlier.