Stubby Holders And Its Way Of Promoting

The stubby holder could be a very common device in Australia

, though visitors from different parts of the world may not be certain specifically what the term implies. Which is unlucky, because these are a really handy little device that prevents the fingers from freezing when they are holding a chilly drink, particularly beer. They also prevent the liquid from warming up, keeping your beverage just as it had been always meant to be, ice cold. They are sometimes known in different countries simply as beer holders, however the principle is the same. Stubby holders come in one or two different designs, both made of neoprene, so that you may either place the drinks bottle inside the stubby, or utilise it as a wrap-around holder.

The reason why stubby holders are very common with Australians is not simply down to their capacity to cool drinks. Many corporations even give away free stubbies with a logo or business details on, and stubby holders have been popularized by their connection with big names such as Coke (among others). Even comparatively small business may get ahead by using their brand's images, slogans or brand on a stubby holder and this has prompted the use of stubbies in nearly every walk of life.

Because of their familiarity with the overall public, stubby holders could be seen at each major event, including several sports events, like the Rugby World Cup held in Australia in 2003. This connection with important occasions has allowed the stubby to become part of the family, so they are also often invited to weddings and family parties. These are very adaptable that they are utilised for nearly each occasion, even to carry soft drinks for children. They could even be bought in color combinations, making them perfect for any specific celebration.

The other reason that stubby holders are very popular is that they will be stamped with anything. If a few needs to use them at their wedding, for example, they may decide to get a image of themselves on the surface of the stubbies. Companies may even make excellent use of this free advertising space, as noted above, and since the majority of stubbies can be printed on easily, they can be given away for free at trade fairs and student festivals. Companies will bulk-buy such holders in order to take advantage of cutbacks, allowing them to keep prices down and ensure that their give aways do not eat too far into the marketing budget.

by: Lyn Ashby

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