Stuhrling Watches: An Affordable Growing Market

As of late the watch industry has begun to see a shift in not only the way people buy watches

, but how much they are willing to spend on them. Partly due to the economic downfall, consumers are spending far less than they have been in the past, both in the United States and in the UK. While a wristwatch is certainly not a necessary item, people are choosing to simply spend less rather than forgo the item altogether. Recent trends have revealed that more people are spending less than $1,000 on luxury watches.

Simply put, not everyone can afford to drop $20,000 on a watch--especially when that money could go towards buying a car or a house. The number of people who cannot afford to spend that much far outweighs the margin that can. At the end of the day, it's just good business to cater to the larger market, especially when it show signs that they are still willing to buy. For these reasons, there has been a shift in the consumer market for moderately priced luxury watches. The market has grown and so has the selection.

For example, you have watchmakers like Stuhrling who have continually provided more affordable timepieces for their clientele. With a brand like Stuhrling, consumers know they are receiving a watch of high quality without the high cost. But now we are also seeing brands like Raymond Weil who have made moderately expensive watches offering numerous styles for under $1,000. Add to that the discounts you can find when shopping online and shoppers come flocking. There have also been new brands and offshoots of already famous brands popping up as well. Take for instance 88 Rue du Rhone. The company is headed by the two grandsons of Raymond Weil. Their goal is reach the young adult audience, offering sporty, stylish timepieces from $300-$1,000.

People want to know they are getting value for their money. They are willing to spend a bit more money as long as they know the craftsmanship is superb. They want a watch that will last them for years instead of just one year. Whether the shopper is 26 or 46, people still want to save, even when it comes a luxury accessory.

Consumers will never stop shopping for timepieces. But they may not spend quite as much. With more affordable choices, such as Stuhrling, and distinguished character the market for this luxury watch demographic will continue to flourish.

by: Mark Etinger

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