Styling Your Web Site - How To Make It Look Professional

Website basics are vitally important and you should never dismiss them

. Here are a few tips to jump-start your website.

When it comes to information, make sure they're informative, useful, and practical. When building your site, you should implement the objectives and goals you've considered. You can also include other things on your site such as links, articles, newsletters, and promotions. Keeping your site up to date and maintaining it frequently is also important. This way, visitors will return to your site because they know that the information you offer is current.

Another thing you can do is to create an easy navigation route. One way to do this is to have your page links grouped together. Doing this will direct your visitors to one area on the page and will give them easy access. There are minor links like contact us, about us, etc. They can go at either the top or bottom of the home page. They are important but not the main features on the site. Don't forget to put a 'home' link in all the new pages you've created. This is an easy way for your viewers to go back to the main page rather than back clicking lots of times. You need to check and recheck your page links and make sure your navigation is done correctly because it's very important.

Your site being fast is also a requirement. Keeping the graphic size between 80k-100k is important if you don't want your download time to be slow. You need to remember that the best Internet connection may not be used by all your viewers. What you can do so that those who use a text browser can access your site is make it cross compatible.

To whom is the site being designed for? That would be the target audience. What you can do is identify their class, gender, age, and even spending habits. This way, you'll be able to create a site that has a likable and personable feeling. Creating for the masses is not your target, rather, you create for the individual.

For your visitors, you can also offer contact. You can put a 'contact us' page and put your fax, postal, email, phone, and feedback text box for consumer to business pages. Doing this will allow you to hear from your visitors and it definitely has a lot of benefits. Make sure you answer questions, comments and concerns - don't leave them hanging. For business to consumer, if the visitors don't regularly visit your site, you can offer email marketing to keep them informed.

You can use this information both for your own website and evaluating others. Using this information is helpful in keeping your site professional and even give you an idea if other websites are not.

by: Molly Walter

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