Successful Design And Communication Techniques To Try When Postcard Printing

Postcard printing offers an inexpensive form of communication that serves many purposes

. No doubt, this is why the cards continue to thrive in the digital age. These cards are commonly used as invitations, marketing pieces, and greeting cards. When considering postcard printing, planning ahead will help immensely.

Layout and design are the backbone of how the project will look when completed. Thinking through the details before there are problems is effective and efficient. Printers can help those who want to provide their own company information, and will no doubt charge if hands-on assistance is required. If one is using an online printer and ordering a digital product, see if the company has an online template and/or guidelines.

Planning should include evaluating if the piece fits postal specification. In the United States, for example, a card larger than 6 x 4 inches will cost more to print and mail. A smaller card is eligible for a lower rate. Of course, the larger card offers more aesthetically and it some cases are preferred for this reason.

Aesthetics are also a consideration when choosing colors, the font, and any pictures to spice up the design. An image that looks fine on the web is likely to have too low a resolution to translate well into print. A light color font may appear clear on a white background on the computer and totally wash out when printed. Also look for a readable font.

If the copy is from a digital image, be sure it is of a high resolution. Images from the web generally print poorly because they are low resolution images. Save all digital files using the CMYK option for better results. CMYK (cyan, magenta, yellow, black) provide truer printing colors for your presentation folders. RGB, which is often the default in image manipulation software, matches the colors of a computer monitor. There are exceptions, however. Some printers now prefer receiving files in RGB (red, green, blue) with ICC profiles attached.

What is being printed and the time frame are some of the variables to consider when weighing offset and digital options. Keep in mind that offset printing is still considered of a higher quality, although digital work continues to improve. Offset is more expensive and more versatile. Digital has a faster turn around.

When setting up a print job, the question of one or two sides is a good one to consider. Choosing two sides often allows the piece to have a longer life. For example, if an invitation is on one side and a picture on the other, any cards that leave of the invitation will never go out of date. It is also possible to use black and white on one side and color on the other. With an offset printing it is also possible to include some information on portions of a one-sided card that are not printed on all of them.

Other details for the printing checklist include choosing a printing surface. Is a matte or glossy stock more suitable? How large a run is needed? Generally it is more cost effective to do a large run than to need to re-print, particularly if offset printing is used.

by: Ben Pate

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