Successful Logo Must Be Familiar, Original And Clear
Many may believe, after reading in the area paper about one large university's decision
to design a new logo, that this was an ill-conceived notion on the part of the school, and resulted in a symbol that was widely disliked.
While it was neither foolish nor an abomination, it does teach us a lesson that whenever you are going to design a prominent logo or re-design a standard, well-known logo, you need to get input from those involved with regard to identity and overall logo development.
The university has already acknowledged that they erred in not involving the students in the new design process and also in pushing back and issuance of the graphic standards that are tied to the new logo and seal. But no actual crimes were committed by the university against itself or its students and residents, a fact that was not made clear in your coverage.
One thing that should be taken into consideration is the standardization of a single logo that should be used with the university seal on all things representing the university.
Many businesses forget the importance of standardizing their logo marks and write up clear and distinct rules for the way that they will be used in order to avoid problems with recognition and public awareness that can be caused by logo confusion.
The administration should really be praised for making a prudent business decision and improving the brand of the institution. Creating a logo can be more complicated than it seems, especially if the institution in question is highly diverse.
It is no simple task to design a logo which incorporates all facets of a university, from all academics to all sports programs available. I have been a party to many heated debates regarding changes to be made with corporate logs, and I assure you that it is not for the faint of heart.
Most people are amazed that the new logo cost $20,000 - and this cost still does not address the significant cost of printing this logo onto numerous things to establish this new identity. It is just a fact of human nature that a major image overhaul will trigger negative responses in the community and there are probably a few reasons why.
First of all, people simply do not like change, especially when it is tied to something they have a longstanding relationship with. Furthermore, if someone has a different underlying grief with the university they may use this as a forum to vent their preexisting rage.
Yet another reason why logo re-designs can be difficult is that it seems everyone - especially people without graphic design experience or knowledge - has an opinion about what should be and what shouldn't be included in the logo design.
Adopting a different logo can take time. Anyone who thinks the new logo is going to be embraced and loved immediately, when the old logo was nothing more than the seal and some unofficial symbols and things, isn't thinking clearly.
There are still individuals who insist on using unauthorized business logos, which are either outdated or have been modified, although they are in jeopardy of repercussions from their supervisors.
The point of this is that the companies can fire people for insubordination, but they also have a problem with change. To no surprise, some of the old symbols that were used were still in use.
There are other, more severe problems that can occur, when an administration attempts to please all staff, residents, students, alumni, faculty, and T-shirt sellers, by allowing everyone to provide design input.
Logos should aim to be familiarly expressive, unique, and easily understandable when different types and electronic media are used to display it. A logo needs to be a valuable part of a program for graphic identity, which should be defined by a manual of standards.
I have seen the university's new logo, and I believe it lives up to all these standards. It's undoubtedly superior to having the disjointed graphic identity that existed previously.
by: John Chambers
Is Being Intuitive The Single Most Important Quality For Hi-tech Gadgets? How to Smile Convincingly and GENUINELY. Here's How It Should Look and Feel to Do It Right Ltv International Removals: How To Make Moving Out Simple And Uncomplicated? Ironic air purifier and its uses North Georgia Apple Farms, Pumpkin Patches, Hayrides, and Corn Mazes Dragons And Dreamworks The Path of Forgiveness and Spiritual Longing Bar Stools And Counter Stools The Perpetual Fad Leatherup: Caring For Your Leather Items Need Not To Be Difficult And Super Complicated! Explosions and weapon blaze is remarkable. Weapons will blight Slime, Crime, Nickel And Dime How To Cure Fibroids Naturally And Holistically Today the cartoon and the sounds that are offered